A10 Networks Demonstrates Commitment to Middle East Customers and Partners with Inaugural Executive Summit in Dubai
DUBAI, United Arab Emirates, 1st October, 2018 A10 Networks (NYSE: ATEN), a provider of intelligent and automated cybersecurity solutions, successfully hosted its inaugural Middle East Executive Summit with the theme ‘Automate Your Defenses - Rethinking Security in a Smart World’ at the One & Only Royal Mirage hotel in Dubai on the 17th of September, 2018.
Speaking to more than 100 attendees at the event, Lee Chen, founder and CEO of A10 Networks expressed his gratitude to partners and customers for their continued support. He also provided insights into the massive transformations in 5G, cloud and security and what organizations need to do to protect against the deluge of modern cyber-attacks and ended his keynote with the company’s roadmap and vision for the future.
“Applications are moving to the Cloud. 5G with up to 10 Gb/s of bandwidth and lower latency will be disruptive to many industries and create a connected and smarter world. However, cyber-attacks are on the rise. Modern DDoS attacks are on average four times more powerful than two years ago. Attackers use cutting-edge techniques to disrupt services. Defense strategies need to evolve. Intelligent automation driven security solutions leveraging deep machine learning are a must to combat new cyber threats effectively,” said Mr. Chen.
“The Middle East is a priority market for our company as we see the latest technology trends including 5G and cloud being embraced rapidly. This region has also seen a number of high profile DDoS attacks in recent years. We believe we have a very strong value proposition to offer organizations here with our market leading technology solutions including service provider network security to support IoT in the age of 5G, multi-cloud management, DDoS protection and application visibility & analytics.”
Speaking about the company’s increasing focus and investment into the Middle East, Anthony Webb, recently appointed Vice President of EMEA Sales at A10 Networks says, “We have historically had a lot of success in the service provider segment and are now looking to replicate the same success in the enterprise market which is where we see huge growth potential. In order to able to scale to that level, we need a strong and reliable partner network (A10 is a 100% channel driven organization), and as such we are looking to invest more in channel resources in the region, including channel management and marketing personnel. We are also investing significantly in our partner programme, aimed at enabling partners through training and certification and are looking to introduce a deal registration programme. On the solutions front, we have brought a lot of new product innovations to market in the last six months in the areas of cloud, cybersecurity and 5G. Finally we are looking at ways to enhance our local professional services support in Saudi and UAE which will also serve the larger GCC region. All of this we believe will create a solid base that will enable us to achieve the aggressive growth target we have set for ourselves in this region.”
As part of the event, A10 Networks organized a partner award ceremony where key partners were honoured for excelling in the marketplace and contributing to growing A10’s regional business. The award winners included STC Solutions, Dynamic Systems, Aflak Solutions, Synaptic, Insight Oman, ITQAN UAE, Spectrami, Ingram Micro, Saudi Advanced Technologies – SAT, Saudi Business Machines, Computer World, SEE Egypt, and Alpha Data UAE.
“Our channel partners have consistently met our expectations and helped expand our company’s footprint across the region, becoming core to our operations and business success. On our part, we feel it is important to recognize their contribution. The channel partners’ awards is one of the ways that we have devised to reward them. We thank each one of our partners for their hard work round the year and congratulate the winners for their excellent performance,” concluded Mohammed Al-Moneer, Regional Director, MEA at A10 Networks.
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