The Beverly Hills based brand debuts the Middle East market with its personalized products 

Dubai, UAE, October 03, 2018:  SWP by Irina announced its launch in United Arab Emirates. The brand, known for its premium baby clothing and unique baby booties will be available exclusively in Dubai at Galeries Lafayette at The Dubai Mall and in Abu Dhabi at Nest For Kids at Abu Dhabi Mall. 

SWP by Irina was founded in November 2017 in Beverly Hills by Irina Karadjian, who dedicated herself to designing luxurious pieces that can be treasured forever.

The brand’s collection consists of its signature baby clothing line made of the purest Peruvian Pima cotton, offering comfort and style to the little ones.
 SWP by Irina offers also its Fringe Oxford booties for the little ones that are made of 100% genuine handcrafted Italian leather. Crafted with a flexible padded suede sole, the rounded toe shoes are made to grow in stride with the little one’s development.  

Every milestone deserves to be celebrated and that is what the luxurious velvet keepsake boxes are made for. The unique packaging will give every new mom the chance to cherish the precious moment of her newborn’s homecoming for many years. 

SWP by Irina raises the bar for luxury baby clothing by offering the perfect combination of elegance, quality and memorability.