Dubai, United Arab Emirates (October 14, 2018) –   CITIZEN, a name renowned for pioneering time-piece technology is marking its 100th anniversary this year, 2018, with the introduction of a limited edition special collection.  

 

The leading Japanese watch manufacturer, which for ten decades has ambitiously set the pace for others to follow, has produced a unique series of ladies’ and men’s watches, all of which share a striking common feature; an eye-catching gold and black dial ring. This distinctive and original addition signifies “the moment when light is transformed into time”, an expression defining the light-powered technology of Eco-Drive, which Citizen is very proud to have invented and which it continues to refine.   

 

Each of the seven models in the Anniversary collection – five for men, and two for ladies, pays homage to CITIZEN’s rich heritage, fusing design aesthetics with leading technology and outstanding Japanese craftsmanship.  There is a watch for everyone and every taste in the 100th Anniversary Collection:  

Keiji Kato, General Manager of Citizen Watches, Gulf comments: “For over ten decades we have been the proud developers of original time-pieces that combine the most refined and knowledgeable craftsmanship coupled with the latest technological advancements.  Our philosophy has always been focused on consistent improvement and a driven attitude; the belief that “Better Starts Now”.  

 

“The 100th Anniversary Collection is a genuine celebration of CITIZEN’s fantastic innovation and progression over the past one hundred years, coupled with our acute attention to detail and our endeavours to offer striking but functional watches.   The result is a very eclectic and contemporary collection which incorporates the advanced technology that has become our hallmark.  The limited edition status of the new collection offers both men and women a time-piece to be truly treasured for many years to come. “ 

 

The Collection can be purchased from Citizen Exclusive stores across UAE.