Dubai, 16th October, 2018: Emirates Post partners with Hewlett Packard Enterprise (HPE) to kickstart its digital transformation journey with the regional debut of the Hyper-converged Platform. Announcing details of the Emirates Post’s data center transformation at GITEX 2018, the technology includes a state-of-the-art memory driven system that will enable Emirates Post digitization drive and establish it as an innovation-led organization. 

The AI powered, cloud-enabled and highly secure data center, will be the cornerstone for Emirates Post’s new services and will support robust business growth, as well as Emirates Post’s digital services, applications and data. In addition to hosting future technologies that are equipped to serve the traditional services, it is also designed to be agile and respond to dynamic market changes. The center is future-proofed and prepared to take on subsequent phases within Emirates Post’s innovation strategy, including blockchain for identity management, mail tracking, security and the digitization of the transaction journey; IoT for transportation and logistics with enhanced mail and parcels and smart postal buildings; and AI for robotic process automation. 

As e-commerce, online transactions and instant messaging usage surge, postal service providers around the world are experiencing a decline in the physical exchange of documents, forcing a renewed approach to operations and business models. 

 “Emirates Post recognizes the massive change in society’s communication habits and has initiated a business transformation vision that is aligned with the digital economy. As we transition to a secure, cloud-enabled infrastructure, we are delighted to partner with Hewlett Packard Enterprise, whose impeccable reputation as an IT innovator will help us achieve our vision of an agile, adaptive infrastructure that provides the security to protect customer data, the flexibility to add instant capacity and the tools to manage growth,” commented HE Abdulla Mohammed Alashram, Acting Chief Executive Officer, Emirates Post Group. “HPE has enabled us to build an evolutional data center architecture by considering key innovative solutions that are aligned with Emirates Post’s IT strategy. We are confident that HPE’s expertise will allow for a smooth transition with minimum risk,” Alashram added.

Emirates Post’s recent investment in the latest SDN technology offers cost effective solutions towards delivering reliable, secure and efficient digital services. 

 Phil Davis, President for Hybrid IT and Global Sales Manager at HPE commented: “Postal organizations today need to adapt to digital disruption in order to unlock new business models and increase customer loyalty. We are excited to partner with Emirates Post, to help them transform their core business by improving operational excellence, whilst providing best-in-class e-commerce and postal services experiences.”