CINCO and Global Event Management Group Sign Partnership at the World CEO Forum 2018
United Arab Emirates, Dubai, 24 OCTOBER 2018 – One of the Middle East’s largest events company, GEM, and North American agency CINCO, experts in sponsorship and experiential marketing, announced an official partnership at this year’s World CEO Forum in Dubai. GEM, a well-established and highly successful key player in the United Arab Emirates’ events industry, has turned to CINCO’s technology and innovation unit CincoLab to collaborate in improving how the public interacts with brands and how sponsors engage with consumers, all through the use of cutting-edge technologies.
“The Middle Eastern market has shown great growth and potential over the past few years and as the buzz around the Expo 2020 continues to grow, we are proud and eager to partner with a reputable company such as GEM at such an exciting time”, says Nicolas Marullo, President & CEO of CINCO.
Through his partnership, GEM will leverage the expertise developed by CincoLab, CINCO’s innovation unit. Through 15 years of development, live testing and refining, CincoLab has succeeded in creating fully customisable live and online consumer experiences and sponsorship activations that harness technologies such as artificial intelligence, virtual and augmented reality, IoT, sensors and bots.
‘’We needed a partner with global reach, connections and creativity. We want to work with a team of creative and innovative thinkers who have the worldwide capabilities and experience to offer a unique and broad spectrum of cutting edge technologies that empower experiential marketing professionals with a forward-thinking attitude and innovative vision’’, says James Magee, Director at Global Event Management Group.
With over thirty years of experience in offering fully-integrated event management, creative communications and experiential marketing, GEM found a natural fit in its partnership with CINCO, a North American leader in technology-centric and innovative consumer experiences and sponsorship programs.
Home >> Banking & Investments Section
Mandarin Oriental And Its Global Celebrity Fan, Alia Bhatt, Host The Hope Gala, ...
Hotel Indigo Redefines Art Experience with Launch of Keerthana's First Supper
Roghani, Golestan claim Padel crown at 11th Nad Al Sheba Sports Tournament
ADNOC Distribution Shareholders Approve New Five-Year Dividend Policy As Company ...
flydubai adds two destinations in the Kingdom of Saudi Arabia
Media Statement on the occasion of Zayed Humanitarian Day: Humaid Al Dhaheri, Ma ...
Snap, Savour and Win: Dubai Food Festival and Gulf Photo Plus Launch Photograph ...
Greenpeace MENA Reveals North Africa's Polluters- Time for Urgent Action!
Hotpack Global MD emerges Founding VC of Paper and Tissue Business Group at Duba ...
Dubai Shopping Malls Group Set To Delight Shoppers With New ‘Shop. Scan & Win' E ...
Power to progress: Kia K4 next-generation compact sedan sets new design standard ...
Etihad Rail signs agreement for waste management services with BEEAH Group
Rowland Seeks To Extend Nissan's Podium Streak In Front Of Sell-Out Home Crowd A ...
Union Coop joins forces with Emirates Skywards
Identity and Dubai Police in Wheelchair Basketball final at Nad Al Sheba Sports ...
Abu Dhabi Chamber and UAE International Investors Council Sign Collaboration Agr ...
Al Haramain Group shares its business growth by hosting UAE's largest Iftar for ...
5th Ramadan Heroes supports 224,000+ beneficiaries in two weeks
Call for Entries for Milestone Tenth Edition of Van Cleef & Arpels Middle East E ...
Emirates Adds Saf On Flights From Amsterdam Schiphol Airport