One-off Land Rover Defender Hits The ‘designer Street' in Selfridges
- Selfridges Edition Land Rover Defender takes centre stage as London store unveils its new menswear space
- Unique Defender 110 Works V8 Soft Top, complete with branded hood in trademark Selfridges yellow, will be on permanent display in the store
- Shoppers will be able to sit in the one-off model and get a real feel for the iconic British vehicle
- Finished 4x4 took five Land Rover Classic workers just over four days to rebuild on the shop floor after entering the building as a rolling chassis
- New Designer Street Room at the Oxford Street store is now open and home to the Selfridges Edition Land Rover Defender Works V8
- Fastest Defender hand-assembled in just over four days
- 405PS V8 petrol - 237% more powerful than original 2.2 TDCi diesel
- 11-metre lift by crane to reach first-floor window
- Hand-built by a team of five Land Rover Classic workers
- 25 bespoke parts
- Will be seen by an estimated two million Selfridges shoppers this year
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