Search DubaiPRNetwork.com

Home >> Travel & Tourism

Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo

Etihad Airways Launches Model Diary of Xiaowen at China International Import Expo

Tuesday, November 6, 2018/ Editor -  

Share

Home >> Travel & Tourism
  • New video launch features Chinese model Xiaowen Ju as part of Etihad Airways’ ‘Runway to Runway’ campaign

Dubai, UAE, November 06, 2018:  Etihad Airways today launched a brand new video in its Model Diary series at the China International Import Expo, profiling iconic Chinese fashion model Xiaowen Ju during her recent trip to Abu Dhabi, capital of the United Arab Emirates. Based in New York City, the world-renowned model developed the new video as part of Etihad Airways’ ongoing ‘Runway to Runway’ series, which supports and showcases the global fashion industry.
 
Marking her first-ever trip to Abu Dhabi, Xiaowen introduces viewers to key sights throughout the city, including Louvre Abu Dhabi, which is the largest art museum in the region and has successfully bridged the gap between Eastern and Western arts since its opening in November 2017.
 
Another instantly recognisable tourist attraction featured in the video is the Sheikh Zayed Grand Mosque, voted the world’s second most iconic building for two consecutive years in a TripAdvisor survey.
 
During her tour of Abu Dhabi, Xiaowen Ju went on to visit Saadiyat Beach Club, a premium tourist destination set in the island’s conservation zone, home to a stunning array of wildlife and natural beauty. She also took part in an Etihad Aviation Training session using the airline’s state-of-the-art facilities.
 
Linda Celestino, Etihad Airways Vice President of Guest Experiences and Delivery, said: “We are thrilled to be working with Xiaowen Ju, whose creativity and enthusiasm has been an inspiration to us all. We are proud to have facilitated her first trip to Abu Dhabi and, through our destination management division Hala, had the privilege of introducing her to Abu Dhabi’s most iconic destinations and tourism sites – from pristine beaches to enthralling cultural and culinary experiences. We hope Xiaowen has enjoyed her time in Abu Dhabi as much as we have enjoyed hosting her.”
 
Etihad Airways’ participation at the China International Import Expo comes amid significant growth in travel and tourism from the Chinese market, with 2017 seeing a 60 per cent increase in visitors to Abu Dhabi on the previous year.
 
The Xiaowen Model Diary video represents the first major piece of content in Mandarin, purpose-made for Etihad Airways’ social media channels across Weibo, YouKu, WeChat and Tencent.

 


Previous in Travel & Tourism

Next in Travel & Tourism


Home >> Travel & Tourism Section

Latest Press Release

Parmigiano Reggiano launches awareness campaign in the GCC

Emirates Islamic announces winner of AED 1 million cash prize for award-winning ...

The Graham Chronofighter Vintage UK Ltd takes unity into its own hands

ENOC ‘Women in Energy Awards' recognises achievements in the energy sector

Regular campaigns lasting five days each

Financial Institutions Can Out-Innovate Fintechs Through Greenfield Approach, Ac ...

Implementation Date Announced for Long-Term Residence Permits

Saudi Ministry of Environment, Water and Agriculture signs contract for the firs ...

Al Wasl remain in 2nd place after beating City FC, close the gap on top position

MEFMA underscores facilities management opportunities in local mixed-use develop ...

Osaka Has Sights Set on Dubai Title

Alex Connor Joins Arden for 2019 British F4 Championship

Etisalat sets new record as first Middle East brand portfolio to break $10bn bar ...

Honor 10 Lite Packs Stylish Looks and Flagship Performances Into New Device

Abu Dhabi Airports Free Zone Signs MoU with Abu Dhabi Global Market Registration ...

Dubai Health Forum discusses importance of Mental Health Strategy

UAE Journalists Association Adopts New Logo

Al Mouj Muscat Starts 2019 with Biggest Ever Marathon Hosted in the Sultanate

Emirates NBD encourages UAE citizens and residents to ‘give in to giving'

Abu Dhabi University celebrates ‘Year of Zayed' milestones with closing ceremony