Celebrates Reinvention of Toys In and Beyond Sneaker Culture

Dubai, UAE, November 14, 2018:  Global sports brand PUMA extends the RS-X range with the launch of the all-new RS-X Toys sneaker. 

Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. This season, PUMA launched the RS-X sneaker, a totally new concept built on the classic Running System (RS) line. The new RS-X range is all-things extreme, exaggerated and remixed. Embracing the future and honoring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes, and bold color palette.

Celebrating reinvention of toys in and beyond sneaker culture, the RS-X Toys design is inspired by collectable vinyl toys. The nostalgia-packed sneakers take you back to the era of iconic toys that generations grew up with. The retro-inspired bulky silhouette is decked with RS technology on the midsole. With a mesh upper and leather overlays, the futuristic design comes to life with an embossed textile heel piece and molded sockliner with RS PUMA branding. Dropping in two new colorways - PUMA Black – Blue Atoll and PUMA White – PUMA Royal – High Risk Red the sneakers feature fun color block design.

Get your hands on the RS-X Toys at PUMA.com, PUMA stores and leading sneaker retailers on November 15th.