Search DubaiPRNetwork.com

Home >> Events & Exhibitions

Dubai Font celebrates the International Day for Tolerance through the eyes of children

Dubai Font celebrates the International Day for Tolerance through the eyes of children

Saturday, November 17, 2018/ Editor -  

Share

Home >> Events & Exhibitions

Dubai, United Arab Emirates, 17 November 2018:   Dubai Font – an initiative by The Executive Council of Dubai – has rolled out a one-of-a-kind campaign to support the International Day for Tolerance and spread the message of promoting peace and tolerance, aligned with the UAE Vision 2021. 

On the side-lines of the International Day for Tolerance, Dubai Font launched a campaign to demonstrate the world through the eyes of those with the purest hearts and souls – children. Off the back of this, a short video and book were created that stress the phenomena, ‘intolerance is not inherited, it is taught’. 

The campaign saw the participation of 6 kids between the ages of 5 to 7 from different backgrounds including Emirati; Lebanese; Egyptian; Australian; French; and Indian. Kids’ reactions were captured on camera as they listened in to ‘The Story of Tolerance’, front to back and in reverse. The video stresses the idea that a different perspective has an inordinate effect on opinions formed and feelings developed and brings the meaning of tolerance to life. 

Kids’ reactions portrayed and showcased the fact that intolerance is not inherited, it is taught – a reminder to the world to embrace the meaning of tolerance and look beyond the ‘differences’ that are often perceived as divisive. The heart-warming video highlights an emotional story about tolerance and encourages people to #DeSide where they stand. 

Dubai Font’s campaign supports the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council that inspires people around the world to establish a culture of openness and spread the message of peace and serenely coexist. 

Engineer Ahmad bin Amer Al Mahri, Assistant Secretary General of the Executive Council and General Secretariat Affairs and Project Manager of Dubai Font, said: “Dubai Font is an embodiment of the UAE’s cultural identity and its values that centers around respect, tolerance, and harmony between people from all walks of life. Dubai Font is more than an innovative font design; it represents Dubai’s aspirations and vision to encourage and support peaceful coexistence, along with showcasing the true Emirati spirit with a modern touch.

“Promoting dialogue and understanding between different cultures, Dubai Font is a medium for self-expression accessible worldwide and available in 23 languages. Combining tradition with modernity, the font captures the true essence of innovation in design,” added Al Mahri. 

 


Previous in Events & Exhibitions

Next in Events & Exhibitions


Home >> Events & Exhibitions Section

Latest Press Release

Tashkeel announces open call for affordable design range Tanween

LG's Groundbreaking Dualcool With Inverter Tech Delivers Performance and Energy ...

Southwest Airlines® Joins NDC Exchange

Emirates Partners with the West Asian Football Federation Championship

du Announces Winners to Conclude IoT & AI Pioneers Competition

Canadian University Dubai partners with hospitality industry players to boost to ...

Sony Introduces New WF-1000XM3 Truly Wireless Headphones with Industry-leading N ...

Al-Futtaim Toyota makes car ownership easier than ever with Toyota Choices

Danube Group Expands into the Healthcare segment

Thought-Evoking Clothing Brand Exhale Releases Limited Edition “Be” Kimono

Dubai Land Department cooperates with Dubai Police to initiate new smart home se ...

Shopping, Dining & Entertainment takes centre stage at Khalidiyah Mall

UAE Team Emirates Takes Two More Top 10 Finishes in Stage 11 at the Tour De Fran ...

Ministry of Health & Prevention Warns of Health Hazards Due to Illegal Slaughter ...

Indian playback singer Amit Kumar to dazzle guests with a vibrant performance at ...

Union Coop Awarded ‘ISO Business Continuity Certificate'

Automation Anywhere Expands into the Middle East with the Opening of Regional He ...

Etisalat unveils new ‘together' emoji to mark World Emoji Day

Empower: District cooling is environmentally-friendly and saves energy

More than 73 thousand patients receive screening and treatment through SEHA's mo ...