Dubai, UAE, December 18, 2018:  Criteo (NASDAQ: CRTO), the advertising platform for the open internet, today released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey. Criteo surveyed 901 direct response marketers in partnership with Euromonitor International, to better understand the challenges of converting customers in today’s complex digital ecosystem. 

 

The report results underscore just how fragmented ad budgets have become as marketers look for results across so many different channels. From paid display and social media marketing to content and SEO, we asked how marketers spend their money and which channels are most effective.  

 

Michele Iozzo, Managing Director Middle East & Africa at Criteo said: “Our findings show that marketers have learned valuable lessons when it comes to addressing customers during different stages of the purchasing lifecycle while navigating challenges like multiple channels, and quality and relevance of data. This was also evident in the focus of the AdTech Forum by the ArabNet Digital Summit Dubai on how brands ensure that their digital marketing activities in the region were being optimized.”

 

These themes will assume even higher significance in 2019 when marketers redistribute their budgets across channels. They will also need to consider strategies such as ad placements, compelling promotions, and personalization to achieve successful conversions.” 

 

Key findings from the report include: 

 

The Criteo State of Ad Tech Report surveyed 901 digital marketing managers and executives working in retailing, brands, travel companies, and other services companies with online sales channels in May 2018.