du is rewarding football fanatic customers with free data every time the UAE national team wins

Dubai, UAE, 6 January 2019:   To celebrate the highly-anticipated return of AFC Asian Cup to the UAE, du, from Emirates Integrated Telecommunications Company (EITC), is giving the UAE fans the chance to participate in the action and win big. As the country prepares to host the tournament for the first time since 1996, du is calling on the nation to stand alongside the UAE national team. To encourage participation, the telco will reward UAE national team fans with free data every time the UAE team or their chosen team wins a match, giving fans the chance to celebrate victory together with their footballing heroes.

‘An Integral Part of the UAE’s Future’

Abdulwahed Juma, EVP Brand and Corporate Communications, du, said: “As the UAE prepares to host this prestigious event, du is proud to boost the spirit of the nation by enabling Emirati fans of all ages and abilities to experience this grand occasion under one roof. To amplify the company’s commitment to championing inclusivity and cohesion, for the duration of the tournament du is assigning seats to senior citizens and residents and people of determination in order for them to attend matches and cheer on their favorite team as well as the UAE national side.”
“Our support of sports fanatics during the AFC Asian Cup is a continuation of our community-driven ethos and aspirations to actively engage and empower all citizens and residents of the UAE, no matter their situation,” he added. 

‘UAE wins / You win’

Since the UAE team win is a win for the entire nation, du is rewarding fans who subscribe to the “du Sports” platform with 1GB of mobile data each time the UAE national team wins a match. In addition, by supporting a team of their choice, participating fans will have a chance to be rewarded 1GB of mobile data, valid for one day, each time their chosen team wins a match during the tournament. 

‘Cheering on the UAE’

To reiterate the company’s support to Emirati fans, du is partnering with renowned Emirati artist Hussain Al Jassmi to create a song aimed at motivating UAE Nationals across the nation to get behind their team and attend AFC Asian Cup matches. 

du customers can take part in the action for the duration of the tournament by simply dialing *111*9#, selecting the team they wish to support via the dufansclub.com link in the ‘Welcome SMS’ and checking their team’s match day results to see if they’ve won. To help Emirati fans get behind their team, du will provide them with cheering materials, such as hats, scarves and flags, to get into the spirit of the tournament.

Through dufansclub.com, fans will also be able to access exclusive content and live match updates as play unfolds.