The new Burjuman store follows the success of its flagship launch in Umm Suqeim and City Centre Mirdif and will offer more choice and convenience to consumers in the Bur Dubai area

 Dubai, UAE, 20 January 2019:   Danish retail chain, JYSK, pronounced ‘yusk’, has today announced the launch of its third store opening in Bur Dubai. 

Following the hugely successful opening of its debut location in Umm Suqeim in early 2018, as well as City Centre Mirdif in August, the Scandinavian homeware pioneers will be offering consumers even more choice with its largest launch to date. 

Burjuman JYSK will house the brands favoured products from bedding, sofas, garden furniture and an array of textiles, accessories and everyday essentials – at competitive prices, as well as catering to passers-by with J Café, its on-site eatery located within the in-door patio area. 

The new outlet, which covers a vast 20,000 sqft, will boast the brands sophisticated sleep centre, where customers can test and purchase everything from pocket spring mattresses, memory foam pillows and adjustable bed bases. The famed Temprakon bedding, which has already proven a huge hit here in Dubai, has been recognised by NASA as a ‘certified space technology’ as it regulates the body temperature throughout the night. 

Jens Ravnbøl, founder of the Mercurius International Group, said: “We are delighted and incredibly excited to announce the opening of our third JYSK store here in the UAE. It’s extraordinary for a brand to open three stores in the same year and we’ve been overwhelmed by the positive feedback we’ve received since the launch of our two previous outlets. We’re confident that our customers will continue to love our home furnishing ranges that we bring to the region and our priority is to continue to offer clean and simple Scandinavian design which is of exceptional quality at great value for money.”

The new store will offer shoppers everything they need to fully furnish their homes, including bedding, sofas, garden furniture and an array of textiles, accessories and everyday essentials – at competitive prices. 

JYSK operates over 2,500 stores in Europe and more than 200 in locations in North America, UK and Asia. The brand’s move into Canada proved a big hit with consumers, with JYSK opening 59 stores throughout the country. The group has also started to penetrate the Asian market and has branches in Singapore, Vietnam and Indonesia.