Search DubaiPRNetwork.com

Home >> Fashion

Splash “Life After Fashion” Campaign Benefits Thousands of Underprivileged People

Splash “Life After Fashion” Campaign Benefits Thousands of Underprivileged People

Sunday, February 3, 2019/ Editor -  

Share

Home >> Fashion
  • Sustainability initiative from Splash raised awareness about recycling unwanted clothes
  • Over 50,000 clothing items, weighing over 11 tonnes were recycled during the initiative
  • Campaign relied on support of laundry companies to provide distribution and collection channels
 
Dubai, United Arab Emirates (February 3, 2019): A pioneering sustainability initiative introduced by leading retail brand, Splash, which encouraged householders to recycle their old clothes, resulted in over 11 tonnes of clothes being collected. Some of the collected items, were distributed amongst underprivileged communities in Africa. 
 
The ‘Life After Fashion” campaign saw Splash working closely with UAE-based laundry firms to communicate the message of Life After Fashion and consumers were encouraged to visit Splash stores and drop their unwanted items in specially designed boxes placed at the brand store.  All these items were then delivered to Hands Industries who further categorised them into provision for used clothing markets, donation to African countries or for recycling purposes.   
 
The design of the hangers was pivotal to the success of the campaign, as they depicted images of the types of people benefitting from the project, and as such they provided an essential human element which resonated effectively with the public and prompted them to take action.  The decision to utilize laundry companies who were able to conveniently reach out to their regular customer base and provide an efficient distribution and collection channel also contributed to the campaign’s success.   
 
A second phase of the innovative campaign saw collection points installed in Splash stores, with shoppers encouraged to donate their old clothes as they purchased new items. 
 
Raza Beig, CEO, Splash, Iconic & Landmark International & Fashion Director – Landmark Group: “Our aim was to raise awareness about the huge amount of unwanted clothing items that people throw away, which go into landfill, but which can be easily recycled for the good of others. We are very grateful for the co-operation of the public who donated their unwanted clothing and for the laundry companies who participated in the initiative and made it so feasible.  We are delighted that so many people are benefiting from the campaign.   The initiative will now continue as part of our long-term sustainability endeavours.  
 
Raza Beig, CEO, Splash, Iconic & Landmark International & Fashion Director – Landmark Group “Today, markets are overloaded with unwanted, unused clothes and we have set out to turn that scenario into a positive with this initiative.  We truly value our partnership with both our laundry partners and Hands Industries who share a common vision with us for responsible sustainability and helping less fortunate.  The general public have been very receptive to our initiative and we are grateful for all of the generous contributions they have made so far.” 

Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, Uae Minister of Tolerance, O ...

Share the joy of togetherness this Ramadan at The Pointe at Palm Jumeirah

HMRC and Dubai Customs seize 450 metric tons of illicit tobacco

Beauty in Its Purest Form: GROHE Launches New Ceramic and Bathtub Line Essence

Dubai Festival City Mall Rewards Shoppers With Instant Cash Back During 3-day Su ...

Healthy Farm launched its unique Healthy Living Program at GEMS' The Kindergarte ...

du LaLiga HPC Players at Levante UD for Professional Trials

Tracking Bags Drives 66% Improvement in Baggage Delivery

Now rollover unused data and minutes with the all-new ‘WaselGo' prepaid line

Dubai Cares kicks off a 3-year school health program in Liberia to tackle deworm ...

American Eagle Debuts It's Summer'19 Campaign, With a Capsule Collection for Ram ...

Experience the ‘How To Train Your Dragon' Egg Hunt at MOTIONGATE™ Dubai this Eas ...

Show Jumping Season to Come to an End after 17 Weeks with Emirates Longines Fina ...

Discover your perfect scent for the Holy Month at Rasasi Perfumes

All-new 2019 GMC Sierra arrives in the Middle East

Sheikh Zayed Book Award winners to receive accolades at special Louvre Abu Dhabi ...

800 Degrees Pizzeria launches exquisite Iftar menu this Ramadan

Abu Dhabi Primed to Show Diversity of Islam at 2nd Organisation of Islamic Coope ...

Rwanda opens doors to UAE investors

Olivier De Mendez Appointed Godiva's New President, UK & MENAT