February 25, 2019 - Dubai, UAE – The leading fashion brand, ANOTAH, will celebrate their exclusive launch of the new SS19 collection with well-known fashion influencer, Dalal Al Doub, between 7.00 and 9.00pm on February 21st at its Dubai Mall Store. ANOTAH takes an all-encompassing approach to its collection, drawing inspiration from global trends adapting it for the region. The collection exhibits an emphasis on personal expression coupled with strong trend components reaching a perfect equilibrium.

Anotah reflects a cross-section of women of all ages and professions, who are looking to build an array of wardrobe must-haves for every season. This season, ANOTAH’s collection takes its lead inspiration from an electric mix of streetwear and opulent loungewear with fresh, contemporary silhouettes. The collective spirit which is a centric part of the brand analogy was included in this season’s campaign with a gang of multigenerational models; it’s diversity, a built-in ANOTAH- norm.

The collection includes color block pieces in bright, prim shades of candy pinks, imperial to neon yellows with richer tones of teal and orange. Bold photographic prints with a bright mix of geometric scarf designs and eclectic animal patterns make up for the collection’s empowering variety. ANOTAH provides the perfect wardrobe to make a lasting impression.

ANOTAH was established in 1998 with the foresight of providing inspiring collections tailored for the new age fashion forward modest woman. Through curiosity and careful observation across communities, societies and cultures, ANOTAH continues to push beyond the physical limitations of shops to interact with different and seemingly distant worlds of women, to transform the latest trends into accessible fashion for their wardrobes.

Anotah is located all over GCC. In the UAE, Anotah stores are located in Dubai: The

Dubai Mall, City Centre Mirdif – Sharjah: Sahara centre, Mega mall - Ajman: City Centre

Ajman - Al-Ain: Bawadi mall, Al-Ain mall – Abu Dhabi: Dalma mall and Yas mall.

Customers can also shop all the latest collections online at www.anotah.com, which provides worldwide shipping services as well. To find out all the latest Anotah trends and updates, follow @AnotahFashion on Instagram and Anotah on Facebook.