**YOUR BEAUTY, OUR SCIENCE**

February 27, 2019 - Dubai, UAE

Born to lead, not just compete, home-grown haircare brand, Vierro, has finally launched in the UAE as the answer to the escalating demand for high-quality haircare products, one that doesn’t call for loosening purse strings. Vierro is the result of the most brilliant minds in haircare coming together for the same goal – delivering beautiful hair, perfected by science. 

Taking center stage

The haircare segment in the region is experiencing significant growth, and Vierro is all set to take center stage with its range of innovative haircare products that will cater to all hair types. Vierro addresses one major problem that men and women face in this region -- one that has been overlooked by most haircare brands -- the negative effects of hot weather and desalinated water on hair. Its weather and water protect formulas will not only restore but protect hair against these harmful elements. The science behind Vierro is revolutionary, and is considered a major development for haircare, raising the bar for every haircare brand in the region. With Vierro, science guarantees beauty.

Water Protect & Weather Protect

Unlike any other brand, Vierro’s Water Protect and Weather Protect ranges are specially designed taking into consideration the climatic conditions of the Middle East. A careful mix of oils and proteins protect your hair from dust, humidity and extreme heat. They also help retain the minerals and proteins in your hair that are usually lost when washing frequently with desalinated water.

Commenting on the launch, Vierro spokesperson and Brand Manager, Nidhi Mehta, said, “Living in the UAE for almost three decades, it has always been a personal struggle to find the perfect haircare solution. People who have lived in this region for sometime will attest to this. Almost all of us are victims of excessive hair fall and weak hair due to the harmful effects of weather and water conditions. Vierro’s hair experts have now made it possible for us to give our hair the protection it needs.” 

Beauty, a matter of Science

Until now, the modern woman has always had to rely on multiple remedies for healthy and beautiful hair. With Vierro’s revolutionary “Protein Protect Therapy” formula, they can enjoy healthier, shinier hair. It’s the first-of-its-kind to deliver equally on both ends of the haircare need state – control and enhancement. 

Protein Protect Therapy

Vierro’s hair experts have crafted a combination of the most unique proteins providing your hair with the best nourishment science has to offer. Its Protein Protect Therapy is a newly designed technology that strengthens and protects hair from root to tip. It nourishes the scalp with a coated layer of proteins which promote hair growth. A unique blend of rich natural oils and minerals create a therapeutic hydration experience, leaving hair strong, healthy and shiny. 

The hair experts behind Vierro have specifically formulated a range of proteins as a therapy for distressed hair.  Hydrolysed Quinoa Protein, Hydrolysed Rice Protein, Hydrolysed Silk Protein, and Hydrolysed Wheat Protein are some of the ingredients used in its products. These proteins play a vital role in keeping your hair healthy, smooth, shiny and strong. They also help in conditioning the scalp, prevent drying, boosting volume, reducing hair breakage, improving elasticity, and repairing damaged hair. Other well-known ingredients used in Vierro’s superior hair solutions include Arginine, Cocoa Butter, Coconut Oil, Flaxseed Oil, Jamaican Black Castor Oil, Jojoba Oil, Moroccan Argan Oil, and Cocoa Butter.

The Vierro product range currently includes:

Shampoo & Conditioner duos - Weather Protect, Water Protect, Volume Boost, Highly Hydrating, Damage Repair, Super Smooth, Hair Fall Control. 
Shampoos - 600ml - AED 19.50 |400ml - AED 14.75 |200ml - AED 8.50
Conditioners - 250ml – AED 11.50
 
Oil Replacement (AED 11.50 each) - Highly Hydrating, Damage Repair, Super Smooth and Hair Fall Control

Vierro products are available at all Carrefour hypermarkets in the UAE.