Dubai, UAE, March 05, 2019: Robinsons, the iconic retail landmark has launched its Spring Summer 2019 collection. Consumers visiting Dubai Festival City Mall will be transported to an era that resembles the 80s, where a series of simple, yet bold windows displays have been curated to showcase the seasons biggest trends – think punchy neon and striking statement pieces. 

The collection is presented using the overarching theme of ‘Shine a Light’. Using this concept, Robinsons has curated a beautiful playful setting for its clientele to enjoy as they admire the most luxurious collections, guaranteed to make any consumer stand out from the crowd this season.

Womenswear includes stunning evening gowns and understated cocktail dresses by renowned fashion designers such as Theia, ML Monique Lhuillier and Talbot Runhof; one-of-a-kind jewellery from Bronzallure, Gafla, Alessa and the legendary Oscar de la Renta and this seasons “it” bags by Alexander wang, KWANPEN, Marc Jacobs and Gianni Chiarini Firenze. While men this season can shop from a variety of international brands including Fendi, Aape, Hugo Boss, Lacoste, Y-3, Champion, Les Benjamins, Versus and Stussy. 

“As one of the region’s most unique retail establishments, we are delighted to be offering something new this season through our ‘Shine a Light’ campaign. With over 90 fashion brands available in-store, leading beauty brands and an ever-growing homeware collection, we truly offer something for everyone,” said Adosh Sharma, General Manager of Robinsons. 
Here are the key trends to follow this Spring Summer 2019:

A Simple Melody – Womenswear 
The shift into summer weather calls for humble organic materials such as cotton and linen bamboo blends; roomy summer dresses, full-sleeve shirts and pared-back tees celebrate the beauty of simple forms, enhanced with individualist touches such as mismatched or hand-carved buttons. The popularity of Rejina Pyo's artistic designs champions this update.

Key items: full-sleeve dress, tapered T-shirt and straight-leg jeans

Platonic Dreams – Womenswear 
This story looks at loungewear with a tailored approach. Comfortable layers are made up of super-soft linens, lightweight silks and cashmere blends. Elastic pull-on waistbands replace traditional fastenings, and garments are reconstructed using knot and tie techniques that sculpt the body. Even the subtle nod to suiting has a relaxed feel.

Key items: slouched trousers, wrap and tie blazer, cashmere set

Light Therapy – Womenswear
Sports-inspired looks mature and evolve for SS19. Functionality plays an important role, as traditional outerwear garments are reinvented in feminine sheers. Either reflective or high transparency, materials are mixed and layered, creating new tones that work just as well on occasion wear pieces and casual items.

Key items: voluminous sheer parka, midi-dress, sheer overlay cut-and-sew shift

Altered State of Mind – Womenswear
Switch up traditional English garden florals for ditsy, tropical and psychedelic variations. Abstract stripes are cut-about, creating surreal pattern works that translate well onto woven or jersey bases. Combine encrusted 3D sequins with shiny, glittery sur face designs for a fun and vibrant look.

Key items: sequin-encrusted blouse, stripe Lurex dress, floral-print dress

Easy Breezy – Menswear 
This resort-inspired trend is as much about how consumers feel in their clothing as it is how they feel about it. Easy tailoring and smart casualwear, often paired, creates an interesting juxtaposition – much like a world where analogue and digital technologies live together. Irreverent details and bold prints give product categories such as suiting a carefree self-assuredness.

Manufacturing advancements blur the line between product categories, where lightweight layers blend shirts with jackets and outerwear. Specialised treatments and intricate utility details are as important as the items themselves. Performance sportswear becomes a sophisticated genre.

Smart Country – Menswear 
Formal looks become more directional while paying homage to country styling. Simplicity and comfort rule the day in this deconstructed and unfussy direction. Natural fabrics are blended with synthetics to give designs a subtle nuance. 'Sunday bests’ become everyday workhorses, serving as foundational garments for building a more complete, grown-up wardrobe.

Tailored Romance – Menswear 
A bohemian sense of exploration and appreciation for subcultural style tribes heralds the return of romantic dressing. Craftsmanship is key, as younger generations become infatuated with time proven classics. Soft tailoring is joined by flowy shirting and robust knitwear – each more covetable than the next. Consumers are on a quest and these items are their grails.

Farmers Market – Kids wear 
This eclectic story draws on both provincial and urban influences. Vintage tees and accessories are styled with maxi skirts, easy-fit pants or denim playsuits for a dressed down weekend aesthetic. Vegetal-toned stripes and color-blocking also come into play.

Super Moto – Kids wear  
Super Moto Influences from video games, superheroes and streetwear merge, resulting in an exciting new take on motocross style. Color -blocking and bold graphics complement pixelated effects, creating an interplay between clean and whimsical looks.