Search DubaiPRNetwork.com

Home >> Technology

du Receives Middle East Telco Sector's First-Ever Plain English Seal of Approval

du Receives Middle East Telco Sector's First-Ever Plain English Seal of Approval

Tuesday, March 12, 2019/ Editor -  

Share

Home >> Technology

In a proud first for the region, du’s latest customer innovation has resulted in the telco being awarded the Plain English Crystal Mark certification

Dubai, UAE, 12 March 2019:   du, from Emirates Integrated Telecommunications Company (EITC), has achieved a first for the Middle East telecommunications industry by becoming the first telco in the region to receive the Crystal Mark certification from the Plain English Campaign. This seal of excellence recognises du’s commitment to customers by providing clearer, simpler information in English across documents on all channels – such as those pertaining to Terms and Conditions and Service Level Agreements (SLAs).

In continuation of du’s customer experience improvement programmes, the Plain English Crystal Mark seal of approval – the only internationally recognised mark of its kind on clear communication – further reinforces the company’s commitment towards a better and transparent customer experience for its customers.

To date, du has worked hard to deliver thoughtful innovations such as the revamp of its mobile onboarding experience, overhauling its product cards at retail and online levels to display more clarity of charges and benefits through the “You Pay You Get initiative”, as well as improvements around simpler and clearer bills, and price predictability and comparison, to name a few.

 ‘Transparent, reliable communication’

Fahad AlHassawi, Deputy CEO – telco Services, EITC, said: “As a leading brand in the UAE, we recognise the important role we play in helping our customers easily understand our offers and services. This recent certification represents a major step forward for our industry as an innovative first for the region and reflects our commitment towards making us the people’s choice through simplicity and transparency.”

Chrissie Maher, OBE and Founder- Director, Plain English Campaign, said: “We are proud to acknowledge the first Plain English uptake within the Middle East Telecommunications sector. Organisations which have the Crystal Mark seal receive certification by acknowledging a need for crystal-clear communication. By adding du to this growing list, this shows the telco is committed towards delivering informative messaging to its consumer segments to get their point across in a simple, transparent and effective manner.”

‘Enhancing customer experience and satisfaction’

In line with du’s commitment to improving the customer experience, this latest certification is another milestone in the telco’s ambition to deliver simpler, clearer, and easier to understand communications to its customers.

 


Previous in Technology

Next in Technology


Home >> Technology Section

Latest Press Release

Rising obesity rates in the UAE cause of concern for doctors

Premium Ramadan Treats from Marks & Spencer

OPPO unveils Reno Series with 10x Zoom and Pivot Rising Camera

Agricultural startup, Agrownet, wins Beyond the Pitch; a youth program aimed at ...

BMW Group sales up 2.8% in March, beating market trends in several major markets

The essence Prep-list for a Regret-free Prom

EU Approves Liberty Bid for Arcelormittal European Steel Assets

Ravi Shastri appointed as RAKEZ Corporate Ambassador to the Indian business comm ...

Joyalukkas announces ‘Gold Fortune' on the exclusive occasion of Akshaya Tritiya ...

Ralph Lauren Unveils the Earth Polo, Made Completely From Recycled Materials

16th Week of Show Jumping Season Sees Young Horses Final Hosted in Sharjah

Dubai Investments distributes 10% cash dividend

KPMG Consumer Loss Barometer highlights disconnect in the event of a data breach

Buying a Used Car, Worth It or Not?

5 Rules to Keep your cryptocurrency safe in 2019

Longchamp LGP a Very Modern Monogram

Celebrate Ramadan With Le Méridien Al Aqah Beach Resort

Hyundai Announces Project to Generate Electricity Using Hydrogen Vehicle Technol ...

Growth in steel demand remains positive but growth rates expected to moderate in ...

World Tourism Organisation (UNWTO) and Ministry of Economy representatives visit ...