Search DubaiPRNetwork.com

Home >> Banking & Investments

Citi launches next generation mobile app in the UAE

Wednesday, March 20, 2019/ Editor -  

Share

Home >> Banking & Investments
  • More than 80% of its customers are enrolled in digital channels
  • Mobile usage has surged 35 % in the past 12 months
UAE, Dubai, March 20, 2019 –   Citi UAE announced today the launch of its next generation Citi Mobile® App for Citi’s credit card customers in the UAE.  The next generation Citi Mobile® App will significantly change the way credit card customers manage their finances as Citi introduces a new and comprehensive set of mobile app features and experiences. The new Citi Mobile® App experience promises a new look and feel, more intuitive navigation and smart functionalities.
 
According data compiled by the Citi, more than 80 % of Citi UAE’s customers are already enrolled in digital channels, with most subscribed to electronic statements and advices. Mobile banking usage has also surged 35% in the last 12 months with more customers expected to use the enhanced platform this year.
 
Dinesh Sharma, Citi Consumer Bank Head, Middle East said, “We continue to focus on making banking convenient and relevant for our customers by offering innovative products and services that use the power of technology and connectivity. The new and improved Citi Mobile® App will deliver a simple, secure and personalized experience to our valued card customers giving them peace of mind and the freedom to do more.”
 
Citi's Consumer Banking business has focused on digital transformation, continuously enhancing capabilities to make the customer journey seamless on desktop, mobile app or phone browser. As customer needs evolve Citi will continue to drive innovation using technology and data to deliver new and exciting experiences.
 
“Mobile banking is Citi’s fastest growing channel in the UAE and we expect digital logins and usage to continue to accelerate,” said Roy Villareal, Citi Digital Banking and Marketing Head, Middle East. “At Citi, we continue to innovate by bringing new and upgraded mobile banking solutions to best serve our customers’ needs in the digital age.” 
 
Photo caption: Dinesh Sharma Citi Consumer Bank Head, Middle East and Roy Villareal Citi Digital Banking and Marketing Head, Middle East
The next generation of Citi Mobile App® provides: 
  • A comprehensive suite of features to help customers track rewards points and manage outstanding balances, available limits, transaction details and bill payments. Customers can quickly activate new or replacement cards.
  • Easy view of card statements and download a copy, and for qualified customers convert their latest credit card statement balance to instalments by simply tapping a “Convert” button. 
  • Security features including biometric authentication (Face ID, Touch ID, and Android Fingerprint) and for customers with only cards, they can pair the user ID to the mobile device. 
  • A seamless and intuitive navigation experience.  With just a few taps, eligible cardholders can get cash from their credit cards, which can be repaid in monthly instalments with various tenors for option.
Citi’s focus on digital transformation was recognized by Global Finance's 2018 World's Best Digital Bank Awards where Citi won the Best in Mobile Banking (Consumer) Award in the UAE and the Best Information Security and Fraud Management (Consumer) award in the UAE.

Previous in Banking & Investments

Next in Banking & Investments


Home >> Banking & Investments Section

Latest Press Release

Young artists take centre stage at 5th Annual Toyota Dream Car Art Contest

Dark Matter detector observes universe's rarest decay process ever measured

His Excellency Sheikh Nahyan Bin Mubarak Al Nahyan, Uae Minister of Tolerance, O ...

Share the joy of togetherness this Ramadan at The Pointe at Palm Jumeirah

HMRC and Dubai Customs seize 450 metric tons of illicit tobacco

Beauty in Its Purest Form: GROHE Launches New Ceramic and Bathtub Line Essence

Dubai Festival City Mall Rewards Shoppers With Instant Cash Back During 3-day Su ...

Healthy Farm launched its unique Healthy Living Program at GEMS' The Kindergarte ...

du LaLiga HPC Players at Levante UD for Professional Trials

Tracking Bags Drives 66% Improvement in Baggage Delivery

Now rollover unused data and minutes with the all-new ‘WaselGo' prepaid line

Dubai Cares kicks off a 3-year school health program in Liberia to tackle deworm ...

American Eagle Debuts It's Summer'19 Campaign, With a Capsule Collection for Ram ...

Experience the ‘How To Train Your Dragon' Egg Hunt at MOTIONGATE™ Dubai this Eas ...

Show Jumping Season to Come to an End after 17 Weeks with Emirates Longines Fina ...

Discover your perfect scent for the Holy Month at Rasasi Perfumes

All-new 2019 GMC Sierra arrives in the Middle East

Sheikh Zayed Book Award winners to receive accolades at special Louvre Abu Dhabi ...

800 Degrees Pizzeria launches exquisite Iftar menu this Ramadan

Abu Dhabi Primed to Show Diversity of Islam at 2nd Organisation of Islamic Coope ...