Zone and Emirates HR partner with the HR Tech MENA Summit as gold sponsors to showcase transformative solutions revolutionizing the future of work 

Dubai, United Arab Emirates, March 26, 2019:   Digital technologies at the workplace are transforming the way companies create revenue and improve efficiencies via innovative strategies, products, processes and experiences. Companies in the Middle East are witnessing an explosive growth in mobile computing on enterprise radars everywhere.

Zone, a leading IT services provider from Saudi Arabia and Emirates HR, an intuitive HR software solution specifically designed for the UAE and wider GCC will participate at the 5th Annual HR Tech MENA Summit, this year along with other HR technology solution providers from around the world. Top HR & IT professionals will come together under one roof to discuss latest technology trends, innovations and disruptive ideas that are changing the workplace. 

  “Mobile computing is on the rise and experts globally are forecasting an upward trend in the digitization of HR. Business’ today need to comply with the new era of business transformation to scale up their operations and enhance the interactive environment for their employees.” said Mr. Faried Hussien, General Manager, Zone

With the rise in HR Tech at the workplace, Chatbots are changing the way brands interact with their customers. “Since, communication is a very important aspect of HR, personalized Chatbots powered by artificial intelligence are beneficial in a number of processes in the employee lifecycle – right from the talent acquisition process to employee engagement. A survey by Oracle found that 80 percent of brands plan to use chatbots by 2020.” Hussein added. 

According to a new McKinsey Global Survey, most organizations are implementing AI devices across their standard business processes or are at least contemplating it. However, the adoption of AI is still in its nascent stages. Roughly 30 percent of the respondents of the McKinsey survey claimed to pilot the use of AI. Many others are exploring ways of utilizing it to improve their productivity, ease and efficiency. The organizations already using AI have confirmed that it has resulted in a progressive transformation of human resources.  Chatbots and AI have become household names and enterprises are taking notice. “As the use of Chatbots and mobile computing is advancing, companies globally are looking to integrate HR data with other critical business systems such as finance and Business Information Tools resulting in the generation of a greater level of data analytics. The HR Management market is expected to grow to $30 billion by 2025, representing a 10.4 percent CAGR. With Millenials now forming a large space at the workplace, they are familiar with automation-enabled digital experiences.” said Lee Bowen, Sales Director Emirates HR

With an aim to achieve workplace excellence and pave the journey for digitization and transformation, the HR Tech MENA Summit is expected to bring over 250 HR & IT Leaders from across the MENA region that represent government, semi-government and private organizations. The by invite only event taking place on April 24 and 25 in Dubai, will focus on “Rewriting the future of HR” with leading industry experts sharing views, opinions and discussions on the adoption and deployment of technology within the HR space. Zone and Emirates HR, are gold sponsors for the event.

The topics covered for the 2019 edition include building high performance culture, building the agile HR organization, next gen performance management, recruitment in the digital age, designing personalized and adaptive learning experience, building a future ready public sector in the region, innovations in workplace wellness, designing a seamless employee experience that rivals customer experience and also other advancements in traditional HR processes.