Search DubaiPRNetwork.com

Home >> Banking & Investments

Teads Reports Banner Year, Announces $430 Million in Revenue Driven by Adoption of Its Full-funnel Advertising Solutions, the Company Registered 35% Top Line Growth Yoy

Tuesday, April 2, 2019/ Editor -  

Share

Home >> Banking & Investments

Dubai, UAE, April 02, 2019:   Teads, The Global Media Platform, today announced record results for 2018, reporting a revenue of $430 million and 35%organic growth year-over-year (YOY). The company was EBITDA-positive for the sixth year in a row and now reaches 1.4 billion users every month globally according to comScore, and 87 million users in the MENA region. 

“There is a growing need in the industry for brand safe alternatives to user generated content giants like Facebook and YouTube. We’re excited that both advertisers and publishers have partnered with Teads as a trusted and powerful alternative.” said Pierre Chappaz, executive chairman, Teads. “Our massive reach, new strategic partnerships and expanded vision are a testament to the evolution of premium advertising in 2018.”

The Global Media Platform

As The Global Media Platform, in 2018, Teads continued its mission to unite and empower the world’s best publishers. The company renewed 100% of its existing exclusive publisher partnerships and added many new ones including: BBC, VICE, The Economist, O Globo, Nikkei BP, South China Morning Post and Apple News UK, among others. “We’re providing a single access point to the world’s top publishers, with a unique combination of scale and quality for marketers.” said Bertrand Quesada, CEO and co-founder, Teads. “With our Audience Suite, we are also enabling the buy-side to use advanced targeting methodologies without having to sacrifice the quality of environments they are distributing their ads in.”
  
Product diversification & new technology

In 2018, Teads diversified its product offering by scaling viewable display and performance advertising solutions, which, on a combined basis, now represent nearly 20% of the company’s revenue. Teads also saw significant adoption of its Ad Manager, a self serve programmatic interface allowing buyers to access its global premium publisher inventory and transact on completed views with guaranteed viewability (CPCV) as well as vCPM. As the programmatic market evolves, Teads remains committed to bringing new innovations to market to follow the needs of the world’s largest advertisers with integrity, transparency and third-party verification. Teads Ad Manager is currently being used by several of the largest agency holding companies including IPG, DentsuAegis and Havas.

Teads Studio

As Teads has continued to develop media partnerships with top global brands, the creative capabilities of Teads Studio have become a core component of Teads' growth.  From adapting TV assets for a mobile environment to unique format innovations and in-depth creative insights, Teads Studio has been a significant driver of strategic relationships with its brand clients.

'By expanding beyond video with their full-funnel offering, Teads is cementing itself as a key partner for the GroupM agencies and many of our clients. Their focus on high quality media inventory, creative and data is providing great results for our clients.' said Tim Castree, North America CEO, GroupM. 

Company Growth

In 2018, Teads added over 130 net new employees. Teads expanded its global footprint opening strategic locations in Hong-Kong and the Netherlands. The company also bolstered advertising services in MENA via its acquisition of Buzzeff and opened locations in Dubai (Teads Middle East) and Casablanca (Teads North Africa). 


Previous in Banking & Investments

Next in Banking & Investments


Home >> Banking & Investments Section

Latest Press Release

Sharjah Airport Receives Air Peace's Inaugural Flight'

Beach Chic with Marks & Spencer

Al Manama Health Center Ajman Obtains JCI Reaccreditation Ajman, July 22nd, 201 ...

Marina Mall Abu Dhabi announces exciting summer shopping festival

Etisalat offers Hajj and Umrah roaming pack

Mohamed bin Zayed and Xi Jinping Witness Signing of ADNOC and CNOOC Strategic Fr ...

LG Quadwash™ Steam Dishwasher Raises Bar With Cutting-edge Technology

UAE climbs three spots in KPMG's Growth Promise Indicators report, demonstrating ...

Eberhard & Co. and Mersmann Watch Boutique reaffirm their commitment at Wopart “ ...

EY collaborates with the World Energy Council on innovation in energy

Stay Neutral with 2XL Furniture & Home Décor

Team Abu Dhabi's Reigning Xcat World Champions Begin Title Defence With Double R ...

Martin in Hardy Mood as He Battles Through Hardest Stage of the Tour

The homecoming story of an endangered vulture with Turkish Cargo.

Gift someone special from the Hour Choice Eid collection.

Dr.Azad Moopen honoured with Lifetime Achievement Award at 9th Entrepreneur Indi ...

HE Saeed Mohammed Al Tayer launches Smart Response Service for technical notific ...

Environment Agency - Abu Dhabi to promote sustainable and environmentally friend ...

Glamorous Gilda is perfect gift for the stylish lady this Eid

Canon announces the expansion of its portable projector range, with three new lo ...