
American Eagle Debuts It's Summer'19 Campaign, With a Capsule Collection for Ramadan
Dubai, UAE, April 24, 2019: American Eagle Outfitters, Inc. (NYSE: AEO) announces that its American Eagle brand will continue to celebrate freedom, inclusion and difference through its #AExME brand platform, with the debut of its summer campaign this Ramadan. Shot against Miami’s sapphire sea, it evokes the easy-going, optimistic and carefree nature of the season, by bringing a group of real kids together, as they celebrate summer.
The campaign highlights American Eagle’s commitment to self-expression by placing creative direction in the hands of its customer, allowing the cast, all discovered via social media, to style themselves in the summer collection. It is also free of retouching, continuing to highlight the company’s commitment to celebrating real people, with passion and purpose.
Key items from the collection include the Mom, Bermuda and Denim Short for women, along with tropical print sets, hawaiian button down shirts and tube tops. For men, there are neon hoodies, acid wash tees and the All-Day Shorts; a versatile athleisure design for beach to street style. Denim shorts will be available in neutral washes, along with the classic colors, such as black and blue.
This summer American Eagle launches a capsule collection suitable for Ramadan including dresses, denim jackets and fashion denim.
AExME aims to enable kids to speak authentically about what matters to them. It is a celebration of their style, their stories, their spaces and selves.
Share
Home >> Fashion, Lifestyle, Luxury and Home Section
Emirates expands its Premium Economy offering on services to Male and Colombo
du launches Experience X internship program to empower UAE national youth
Experience Art, Adventure, and Heritage at Dubai Culture's Summer Camps 2025
DAFZ Announces Opening of Fakeeh Health's First Smart Clinic in Dubai
Big Wins Continue with PrivilegePLUS at Mercato & Town Centre Jumeirah!
Christophe Robin's Summer Travel Essentials for Good Hair Days
Dubai Airports launches DXB Greet & Go: a smart, QR code-based pickup service at Terminal 3
Dubai Sports World Returns for Action-Packed August Edition
The World Between Lines and Symbols: An Interactive Art Workshop at Mohammed Bin Rashid Library