Dubai, UAE; April 30, 2019: Award winning jewellery retailer Pure Gold Jewellers has launched a range of traditional 22kt jewellery in time for Akshay Tritiya, an annual springtime Indian festival when members of the Hindu and Jain communities consider it auspicious to buy gold jewellery. 

Pure Gold Jewellers is offering guaranteed low prices on 22K gold jewellery in all their UAE stores from May 2-7, 2019. The word Akshaya means eternal so, it is widely believed that buying something that denotes prosperity, such as gold, on this special day, assures wealth and prosperity.

According to Karim Merchant, Group CEO and MD of Pure Gold Jewellers: “Akshaya Tritiya is a day of cultural and religious significance and it is a day many consider brings them good luck. There is no better way to celebrate good fortune than with gold jewellery. We have a range of modern and traditional designs in store for our customers whether they prefer contemporary designs for daily wear or the traditional Indian jewellery like antique jewellery, temple jewellery, Kundan or Meenakari styles.”

Traditional Indian jewellery is popular for its cultural significance and craftsmanship and is often made in 22kt gold with an abundance of diamonds, gemstones, glass or enamel.