May 07, 2019 - Dubai, UAE

Tonic International, the Dubai based full-service agency, is excited to announce their awards for [Best visual identity from the technology, media and telecommunications sector and Best strategic or creative development of a new brand], for their work for Pulse 95.

Since its launch back in 2010, the Transform Awards have globally recognised the creativity and strategic approach taken by companies and agencies during execution of corporate, product and global brand development. Tonic International has previously won three golds and two silvers at this prestigious event for their exceptional work in branding communications.

Giovanni Bordé, Creative Director at Tonic, stated that, “To give the brand life we had to start somewhere, so we decided to start from the very beginning and give it a pulse.” The agency’s focus has been on innovation, integrating design and dynamic content to reinforce the brand’s values in a bold, fresh way.

The approach to Pulse 95’s branding originated from the trend of millennials’ usage and interactions on social media platforms. The idea was to make Pulse 95 a unique and interactive brand and this resulted in Tonic creating a dynamic logo that reacted to the sound of music; meaning every representation of the logo would be different. 

“Winning silver and bronze at the Transform Awards is not only a great achievement which we are incredibly proud of, but it backs up our belief in the work on a regional scale,'' said Bordé. “It also highlights Tonic’s vision to develop outstanding work that puts everyone on the proverbial map. Work that builds trust in our agency’s abilities.”

Jacqui Hewett, the Managing Director at Tonic International, reiterates the agency’s win by commenting, “It's exciting times at Tonic; we have invested heavily in talent, training and cultivating meaningful client relationships and it’s paying off. The work is better, our clients are happier and our staff are more motivated. Watch this space.”

Tonic International is a full-service agency, based in Dubai since 2004. Tonic’s diverse talent, expertise spanning over 40 years and their data-driven approach has conditioned them to deliver a 360 strategy to every brand they’ve worked with and is backed by their “We do better, better” attitude.

They help brands and companies do better with their creative and innovative communication strategies to enable successful navigation in the digital world and business growth.