Search DubaiPRNetwork.com

Home >> Food Industry

Parmigiano Reggiano Exports to Gcc Region Soars to 105.2 Tons

Parmigiano Reggiano Exports to Gcc Region Soars to 105.2 Tons

Monday, May 13, 2019/ Editor -  

Share

Home >> Food Industry

Dubai, UAE; May 13, 2019:   As per the latest financial data released by Parmigiano Reggiano Consortium, the GCC region has emerged as a key market for Parmigiano Reggiano exports with exports for 2018 reaching 105.2 tons. 

Earlier this year Parmigiano Reggiano Consortium launched a large-scale awareness campaign in Saudi Arabia, UAE and Kuwait to educate Arab consumers on the specific characteristics of Parmigiano Reggiano, a cheese that stands out for its selection of the best and 100% natural ingredients and for using the same recipe for one thousand years.

The breakdown of Parmigiano Reggiano exports to GCC region are as follows:

Parmigiano Reggiano Wheels:  11.5 tons

Parmigiano Reggiano Wedges: 92.1 tons

Grated Parmigiano Reggiano: 1.1 tons

Parmigiano Reggiano Snacks:  0.4 tons

Nicola Bertinelli, president of the Parmigiano Reggiano Consortium, says: “Parmigiano Reggiano continues to grow and expand its market. 2018 has been again a positive year: we reported an increase in production (+1.35), quotations (+2%) and exports (+5.5%). In spite of an increased product offer on the market, the price was steady and settled around 10 euro per kg (12 month Parmigiano Reggiano from producing dairy, average price at production).” 

“The foreign market is increasingly more important,” continued Bertinelli. “In 2018 we have exceeded the record share of 40%, an amazing performance considering that the figure was 34% only five years ago. Our key markets are France, United States, Germany, United Kingdom and Canada.

The Consortium is investing a considerable budget (over 24 million euro) in promoting the PDO designation in Italy and abroad, with specific focus on new destination areas for consumption for our cheese, such as the United Arab Emirates, where we launched a communication campaign to educate the consumer on the differences between the ‘real’ Parmigiano Reggiano and the fake Parmesan”.

2018 was a record year for Parmigiano Reggiano PDO production, which saw a total increase of 1.35% over the previous year.

The 3.7 million wheels of cheese (about 148 thousand tons) produced in 2018 represent the highest peak in the age-old history of Parmigiano Reggiano. Parmigiano Reggiano not only is the first PDO brand in the world as far as influence (“The Most Influential Brands 2018” ranking prepared by IPSOS), but it is also number one PDO/PGI food product in terms of value at production (Qualivita-Ismea report). 2.4 billion euro turnover for the protected designation of origin product, which is increasingly expanding abroad: an outlet for a constantly growing production that needs new market spaces.

In the last two years, production rose from 3.47 million to 3.7 million wheels, a 6.6% increase.

Parmigiano Reggiano is also enjoying a very good period as far as price are concerned. While in 2016 the cost per kg was 8.60 euro, in 2018 the average price stood at 10 euro, a 16.3% increase (average price of 12 month Parmigiano Reggiano from producing dairy, source: bulletins from Borsa Comprensoriale Parma) Today, Italy accounts for 60% of the market, while the export share is 40% (+5.5% over the previous year).

France is the largest market (11,333 tons), followed by United States (10,493 tons), Germany (9,471 tons), United Kingdom (6,940 tons) and Canada (3,030 tons). France and the United Kingdom grow (respectively +12.6%, +2.2%) Germany slows down (-4.4%) due to competition from similar products. On the other hand, exports to Canada increase (+17.7%), thus confirming, thanks to the CETA agreements, the expected opportunities for development. 

Aiming at increasing demand, the Consortium’s budget includes an investment in communication for over 24 million euro destined to the development of sales in Italy and abroad, 1.5 million more than in the previous year. 


Previous in Food Industry

Next in Food Industry


Home >> Food Industry Section

Latest Press Release

Supreme Armenian Patriarch Hails UAE as Global Model of Peaceful Coexistence

Turkish Airlines to Open Five Lounges at the New Istanbul Airport

KIA Telluride Offers Rugged Luxury

Game Of Phones: 8 reasons why software should sit on the throne

HP and Siemens Deepen Additive Manufacturing Alliance to Advance Digital Manufac ...

Pure Gold Jewellers launches Arabic calligraphy diamond pendants for Eid

Dubai Cares successfully wraps up its Ramadan volunteering initiative with the p ...

Boss Bottled Oud Aromatic and Saffron: the New Enticing Fragrances

Dubai Culture gathers the community to support ‘Well of Hope'

Quran Tech by Dubai Culture inspires visitors at The Dubai Mall in a hi-tech wa ...

Nissan to equip new Skyline with world's first next-gen driver assistance system

**Decor with an ethnic flare to change the aesthetic of any room**

W Motors Joins Partner Iconiq Motors at World Intelligence Congress in Tianjin, ...

This Ramadan, experience IKEA at Al-Futtaim Toyota

Crazy Diamonds – Tradition With a Twist

Burjeel Hospital for Advanced Surgery, Dubai performs a first-of-its-kind knee r ...

Xerox Announces Industry's Lightest Paper Kit

Celebrate Eid Al-fitr With Limitless Beach Views at Le Meridien Al Aqah

Saudi's KAUST first Middle East university to chair Europe's supercomputing ISC ...

Gulf Navigation Holding announced 19% revenue growth in Q1