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48 brands receive Superbrands recognition at Gala Event

48 brands receive Superbrands recognition at Gala Event

Wednesday, June 19, 2019/ Editor -  

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Dubai, UAE, June 19, 2019:   Superbrands, the independent authority and arbiter of branding, recognised and honoured forty-eight leading brands from the UAE who were awarded Superbrands status at the 15th annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City. The 2019 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of Branding’.
 
“Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect. Consumers have endless choices and only open their wallets for the brands they really love, ones they feel they can relate to, and ones they feel care about them. The one common trait that all the Superbrands have is that they have started thinking less as companies and more as friends of their customers and the brand-consumer relationship is growing closer,’ said Mr. Mike English, Director, Superbrands Middle East. 
 
With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only forty-eight scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. Winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status. This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals. 
 
“A strong brand has to engage with its customers, make customers feel a sense of ownership and instill trust but above all it must always deliver on its promises, which is why getting onto the Superbrands list is both a prestigious accolade and an arduous task as all these criteria need to be met,” added Mr. English. 
 
The 2019 Superbrands book is a coffee table book, which includes a two-page profile of each Superbrand tracing the foundation and development of the brand and a ‘Things You Didn’t Know section’ highlighting interesting facts about the brand and its unique achievements was also unveiled at the Tribute Event.
 
THE UNITED ARAB EMIRATES SUPERBRANDS COUNCIL:
 
• HE Saud Salim Al Mazrouei, Director of the Hamriyah Free Zone Authority and the Sharjah Airport International Free Zone Authority
• John Brash, Founder & CEO, Brash Brands
• Laila Suhail, Chief Executive Officer, Dubai Shopping Festival
• John Deykin, Branding Expert
• Mishal Kanoo, Chairman of The Kanoo Group – UAE & Oman
• Colm Mcloughlin, Executive Vice Chairman & CEO, Dubai Duty Free
• Hala Badri, Senior Advisor to CEO and Group Communications, ADNOC 
• Mike English, Director, Superbrands Middle East & North Africa
• Dr. Ram Buxani, Chairman, ITL Cosmos Group
 
 
Complete List of Superbrands 2019
 
 

1

Al Ain Farms

25

GENERAL

2

Al Ansari Exchange

26

Hamriyah Free Zone Authority

3

Al Naboodah Travel & Tourism Agencies LLC

27

ITL Cosmos Group

4

Al Rawdah

28

ITL World

5

Al Rostamani Group

29

KALYAN JEWELLERS

6

ALDO

30

Kreston Menon

7

Alpen Capital

31

LC Waikiki

8

Aster DM Healthcare

32

Levi's

9

Bait Al Kandora Gents Tailoring L.L.C

33

Life Pharmacy

10

BETADINE

34

Lulu International Exchange

11

Beverly Hills Polo Club

35

MEDICLINIC

12

Blueair

36

National Health Insurance Company – Daman

13

Bright Kids Nursery

37

NMC Healthcare

14

Charles & Keith

38

Prime Healthcare Group

15

Coroli

39

R&B

16

Crocs

40

RAK Hospital

17

DUBAI DUTY FREE

41

SAIF ZONE

18

Dune London

42

Sapil

19

Emirates Healthcare

43

Skechers

20

Emirates Hospital

44

SWISS ARABIAN PERFUMES

21

ENOC

45

Tim Hortons

22

Eros Group

46

UAE Exchange

23

Fucidin®

47

Vatika Naturals

24

GEEPAS

48

Zulekha Hospital


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