Castrol's latest initiative is designed to ensure that everything keeps running smoothly
June 24, 2019 - Dubai, UAE
Just like other critical spare parts, your vehicle depends on top quality engine oil to keep it running smoothly and ensure that its engine is properly protected.
That’s why Castrol, the world leading manufacturer, distributor and marketer of premium lubricating oils, greases and related services to automotive, industrial, marine, aviation, oil exploration and production customers, has launched a new initiative to support workshops around the UAE.
A newly introduced fleet of dedicated delivery vehicles serving the whole of the UAE has been put in place so that essential supplies of Castrol’s segment leading brands - Edge, Magnatec and GTX - recommended by leading automotive manufacturers including Audi, BMW, Ford, MAN, Honda, Jaguar Land Rover, Volvo, Seat, Skoda, Tata and Volkswagen - are always available without delay to mechanics, who recognise that Castrol is the number one oil brand.
“Changing your vehicle's oil at regular intervals isn't just a good idea - it's a vital part of keeping it running properly,” said Mohammed Aqel, General Manager of Central Trading Company, a member of the Al Rostamani Group, and authorised distributor of Castrol automotive lubricants in the United Arab Emirates.. “Quality engine oil keeps the internal parts of the engine lubricated and cool, stopping the moving parts from grinding against each other causing wear and damage.”
To celebrate the launch of this new initiative, Castrol fleet had a very important first mission that originated from the very heart of the brand’s commitment to support and encourage people - to deliver iftar refreshments to more than 3,000 hard working mechanics across the country.
“People, just like, vehicles, need to be looked after carefully,” said Mohammed Aqel. “That’s why we were particularly happy to be able to mark the introduction of the new delivery fleet with such an honourable task.”
To further increase awareness of how essential quality engine oil is, consumer engagements will also soon be launched across UAE in partnership with Central Trading Company.
Today’s engines are more powerful and efficient than ever, meaning that they have to work at higher pressures than before. Castrol’s range of engine oils covers every specific need, whatever the demands.
Castrol Edge is the brand’s strongest and most advanced oil yet - it’s boosted with Titanium FST TM to double its film strength, preventing oil film breakdown and reducing friction, giving it the strength to push the boundaries of performance.
Up to 75% of engine wear occurs while your engine warms up, and when it stops, oil normally drains off critical engine parts, but Castrol Magnatec, with a recently launched derivative especially designed for SUV’s, features unique intelligent molecules that cling to the engine like a magnet, providing an extra layer of protection from the moment you start, dramatically reducing engine wear.
Engine sludge can block vital oil ways just like cholesterol, and if untreated can deprive an engine of power and, ultimately, its life.
Castrol GTX Double Action formula cleans away old sludge, while protecting against new sludge formation, meeting and exceeding even the toughest industry standards.
For over 100 years, Castrol branded products have been recognised globally for innovation and high performance - the result of the company’s commitment to premium quality and cutting-edge technology. The brand tests its engine oils in the most extreme situations - from rigorous lab and industry testing to the highly competitive world of motorsports. That’s why only Castrol can proudly state, “It's more than just oil. It’s liquid engineering.”
To get the very best protection for your engine, find out which is the right Castrol oil for your vehicle and your specific requirements - talk to your mechanic when you go for your next service.
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