MIDO present Multifort collection
Dubai, United Arab Emirates - 24 June 2019: When retro meets modern-day technology. Full of contrasts, the new Multifort Patrimony celebrates Mido's history and expertise. Imbued with irresistible vintage charm, the Multifort Patrimony is the perfect combination of watchmaking tradition and innovation.
Launched in 1934, two years after the Sydney Harbour Bridge was completed, the Multifort collection shares the structure’s remarkable qualities – a perfect blend of functionality and beauty. A truth that has stood the test of time, as this year Mido celebrates the 85th anniversary of Multifort production, making this one of the longest-produced collections in the history of Swiss watchmaking.
Firmly rooted in tradition yet resolutely turned towards the future, the new Multifort Patrimony embodies Mido's century-old watchmaking expertise. Its magnificent deep blue dial irresistibly catches the eye. Domed and finely sunray satin-finished, it provides a magnificent contrast with the round satin-finished and polished steel case, measuring 40 mm in diameter, and the cognac-coloured leather strap. The pulsimeter scale along the edge measures the heart rate, while the aperture at 6 o’clock displays the date. With its box sapphire crystal protecting the dial and the retro shape of the flat diamond-cut hour and minute hands, the Multifort Patrimony makes several subtle references to the past, while the touches of white Super-LumiNova® on the hands and indexes make it a very modern timepiece.
Behind this superb face with its timeless charm, the Multifort Patrimony houses the best of watchmaking innovation. It is fitted with the Caliber 80, a latest-generation automatic movement that provides exceptional accuracy and autonomy, with up to 80 hours of power reserve. This cutting-edge automatic movement, finely decorated with its oscillating weight graced with Geneva stripes and the Mido logo, can be admired through a transparent case back. The natural-look cognac-coloured strap in genuine cow leather complete with pin buckle lends a final vintage touch to this timepiece, which is water-resistant up to a pressure of 5 bars (50 m / 165 ft).
The MIDO Multifort collection priced at AED 3,150 and is available across Hour Choice stores in the UAE.
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