Search DubaiPRNetwork.com

Home >> Fashion

Spring Summer 2020 Collection

Spring Summer 2020 Collection

Monday, July 8, 2019/ Editor -  

Share

Home >> Fashion

The Il Gufo SS20 collection originates from two ideas: a dichotomy between urban and natural elements. Accompanied along a noisy and chaotic urban route that leads us into a secret garden, we enter a dimension of dreams and games, slipping into a magical, almost enchanted atmosphere.

July 08, 2019 - Dubai, UAE - The show begins with the overwhelming din of a city and a gang of percussionists, who take to the stage with the first group of children wearing urban activewear, carrying skateboards, sporting headphones to listen to their favourite music, chewing gum and bouncing with energy. Technical leggings in Sensitive® Fabrics with logo transferred taping, skirt with large polka-dot prints, T-shirt with appliquéd birds and nylon taffeta jacket for the girl; zipped hooded sweatshirt with a start icon on the back, T-shirt with a cheeky owl tattoo print and panelled jersey bermuda on a black base with rubber tipped drawstrings for the boy. 

Metropolitan symbolism is the leitmotiv of the first part of the collection, interpreted through prints with shiny details for Il Gufo's urban side, or watercolours, like the city skyline or skaters, on T-shirts for boys. Fabric overlays create technical-romantic and sporty-rap effects: tulle skirt paired with technical cycling short for the girl; light sleeveless zipped top in eco-padding with an unexpected pouch pocket on the back and hooded sweatshirt with metropolitan map prints for the boy. The colours are strong and juxtaposed to maximise visual impact: black matched with white or yellow, as well as blue, green, orange and bright, powerful pinks.

This urban adventure ends with a symbolic step through the door that leads to the secret garden, where the children regain direct contact with nature and its inhabitants, losing track of the noise of contemporary life by returning to their roots. Bleached stretch denim dresses with floral appliqué for girls; linen jackets over wide vertical striped bermuda shorts for boys. Tiny insects land on the light tulle of the dresses, preciously embroidered by hand. Prints become softer in colour and shape, as little rabbits and watercolour butterflies peek out. The suggestion of a flower-filled meadow is printed on T-shirts in cotton voile and poplin dresses, fabrics mixed and embellished by a play of ruching. Fabrics such as broderie anglaise and lace create romantic dresses for girls who love to dream. The timeless seersucker appears both in girls’ garments and in jackets and trousers for boys, striped or gingham. 

The colour palette is faithful to the tones of nature and explores the entire range of browns and blues, in harmony with yellows and pinks from pastel to sorbet, even creating tenuous and intangible colour transparencies, such as the sky blue nylon ripstop parka. Or, at its most elegant, in a pale sorbet pink for the tulle of the empire cut dress for girls, with micro hand-embroidered insects, for a look that is ethereal and refined.

“This season more than ever we wanted to reassert our balanced and polite DNA, marking its character through the introduction of garments with ‘opposite’ details that are undoubtedly more modern, with a ‘rougher’ spirit and a vaguely rebellious attitude”, says CEO Alessandra Chiavelli.



Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

Stack It Up With Shack Stack Now in the UAE! Shake Shack is All About Upping the ...

Hatton wins historic 2019 Turkish Airlines Open title.

Massive Diabetes Awareness and Management Drive in Ras Al Khaimah to screen thou ...

Etihad Airways and Pia Relaunch Codeshare Partnership

Maserati, the future is now

Al Tayer Motors launches the new Maserati Quattroporte SQ4 Zegna PELLETESSUTA™ a ...

GranTurismo Zéda projects Maserati towards the future: from the Modena plant th ...

Al Tayer Motors Launches All-New Lincoln Aviator in the UAE

World Tolerance Summit 2019 begins tomorrow; More than 3,000 to attend the 2-day ...

Humans in Space Symposium discusses what it takes to be an astronaut

Oil Prices Hover Around Annual Average as OPEC Experiences Robust Production Dec ...

Deerfields Mall is Back With Its Third Season of Farmers Market

Ericsson to highlight technological innovations at AfricaCom 2019

Arabian Automobiles Nissan to light up Dubai International Motor Show with innov ...

Discover GROHE's latest innovations and digitally enhanced products at Dubai Des ...

Lenovo's ‘Remove-IT Program' Aims to Reduce Electrical and Electronic Waste in t ...

SmartCrowd, MENA's Only Regulated Real Estate Investments Platform Graduates fro ...

The "Karl Legend" Collection

Emirati Musicians, International Composers & the Royal Philharmonic Orchestra in ...

Etihad Airways Increases Frequency on Important Abu Dhabi to Riyadh Route