Written by Mahmoud Jabsheh, General Manager - Timepiece Sales Division, CASIO Middle East

Dubai, United Arab Emirates -  17 July  2019:    This hot season, it is time to spice up your beach outfits and what perfect way to do this than to wear CASIO’s newly released Summer-Ready BABY-G wristwatch model for women. Adding glamor to a lady’s overall beach ensemble, the shock-resistant G-Lide BAX-100 is packed with impressive features and key functionalities fully capable of withstanding extreme beach activities such as swimming, diving, snorkelling, and summer sporting events.  

With 10-bar water resistance, back-guard structure, and slide-lever resin band, the beach-inspired timepiece takes its design inspiration from the surf culture of the 90s. It is the only BABY-G analog-digital model that has a 

dedicated tide and moon phase graphs on the LCD display. Additionally, the innovative product that weighs just 36g uses tough mineral glass to prevent scratches and a separate back protector to cushion any impact resulting from intense physical activities. 

It is also perfect for diving thanks to its phosphorescent print on the index and its super eliminator feature, both of which make the watch visible even in the dark. The auto LED light illuminates the dial and the watch face, while the auto light switch makes the display visible when the timepiece is angled towards the face. The 46.1 x 42.4 x 11mm G-Lide BAX-100 comes in three different colours, namely, black BAX-100-1A; pastel green BAX-100-3A; and white BAX-100-7A.

Its other features include a tide indicator that displays in advance the low and high tide phases in the destination of your choice; a second time zone; a stopwatch; a timer; three independent multifunctional alarms; a snooze; an automatic calendar; and a 12/24-hour timekeeping. The battery supplies the watch with sufficient energy for approximately three years.

The refreshing BABY-G G-Lide BAX-100 is a stunning accessory that can also be mixed and matched with any casual summer wear. 
The timepiece priced at AED 395 will be available in the Middle East at all G-SHOCK CASIO store and Virgin megastores across the UAE.