Residents in the UAE and KSA say their favourite childhood memories are from family road trips
- Two in five (39%) consider the time they spend with their children in the car is a valuable time to talk to them
- Over a third (35%) believe the car is a safe space where they and their loved ones can open up to one another
- The Eid Al Adha long weekend is the ideal time for families and friends to bond during a road trip
06, August 2019: In an age where social media hinders most of our physical human activity, Volkswagen Middle East’s latest study reveals that families use the time spent in the car to share secrets, clear their mind and create new memories. With a four-day weekend around the corner, Eid Al Adha is the perfect time for families and friends to reconnect during a road trip.
The survey undertaken by global research company, Censuswide, asked a series of questions to over 1000 respondents in the UAE and the Kingdom of Saudi Arabia. With a substantial amount of time spent in the car, families use this time for invaluable moments with loved ones. Over a third (35%) believe the car is a safe space where they and their loved ones can open up to one another, while two in five (37%) say some of their favourite childhood memories are from family road trips.
People in the region enjoy driving too, with the poll revealing that almost half of respondents (43%) said they are most likely to sing whilst driving and a third (33%) even saying that they enjoy telling jokes! Close to a quarter (23%) stated that they are most likely to share gossip or secrets whilst being in the car.
With increasingly busy schedules and minimal time disconnected from the internet and the screen, it’s becoming more important now than ever before to ensure quality time with family.
Rather than typing a message or email, physical human interaction proves better for the over-all wellbeing of the whole family.
The most desired features in a car to make the journey pleasurable, include comfortable seats (46%) and USB portals (33%), and almost a third (30%) stated space as the most important. The Eid Al Adha break gives families time to cherish quality time with family in the car as they travel together to nearby destinations like Oman, KSA or the UAE.
The world we live in is more connected than ever before, with people spending hours every day on their smartphones or tablets, immersing themselves in a world online. Research has shown that time spent in the car can be quality time, with people sharing conversations with loved ones, going on adventurous road trips or enjoying singalongs whilst on the road. This Eid Al Adha, families and friends are encouraged to create new memories together and to connect doing the things that they enjoy the most.
Last year, Volkswagen Middle East launched its first seven-seater SUV into the GCC, the Teramont. The ultimate SUV received an unprecedented response from the industry and customers alike, in particular for its safety and connectivity, verifying its appeal amongst families.
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