Creating new personalised user experiences by harnessing its array of products and technologies

Dubai – United Arab Emirates, 5 September 2019:   At the IFA 2019 consumer electronics show in Berlin, Germany, scheduled to begin from Friday, September 6 (local time), Sony Corporation is set to showcase an array of its latest products.

At the Sony press conference held on Thursday, September 5 in advance of IFA’s official opening, Shigeki Ishizuka, Senior Executive Vice President and Officer in charge of Electronics Products & Solutions Business, Sony Corporation, took to the stage.

He affirmed that Sony’s purpose is to “Fill the world with emotion, through the power of creativity and technology,” and that company will continue creating ground-breaking hardware to deliver new value for creators and users. He then unveiled Xperia 5 and other products created as a result of leveraging Sony’s unique technologies, and stated that Sony will continue to deliver ‘Personal Entertainment Solutions,’ custom tailored experience to each individual user, by combining Sony’s very best products and technologies.

Main Products Being Showcased

Home Entertainment & Sound

The 1000X series of wireless headphones boasts top of the line noise cancellation and superior sound to achieve a richer audio experience. The new addition to the range is the neckband style WI-1000XM2 which joins the award-winning headband style WH-1000XM3 and truly wireless WF-1000XM3. Featuring the same HD Noise Canceling Processor QN1 as the WH-1000XM3, this new model achieves industry-leading  noise cancellation and high sound quality. Its flexible, lightweight silicon neckband lets you enjoy your favorite music in comfort and style.

WI-1000XM2 wireless noise canceling headphones

Sony is also exhibiting a suite of audio technologies and products that can combine with smartphones or other devices for entertainment experiences that match individual characteristics and personal spaces.

Visitors to IFA will get the chance to experience 360 Reality Audio, a new music experience that immerses users in sound to give the feeling of being at a live concert. An Xperia 1 smartphone and the WH-1000XM3 combine and analyse the listener’s hearing characteristics using an app, and create an immersive musical field that is perfectly optimised for each individual listener.

The Signature Series pursues sound excellence for the personal listening experience by bringing together Sony’s suite of audio technologies cultivated over several decades. The latest products in this series are the high-resolution audio compatible SA-Z1 near field powered speaker system. By connecting just a single cable to a PC, Walkman®, Xperia smartphones, or other audio devices, these speakers will deliver a deep, rich, and high resolution listening experience with a presence that is so real, you almost feel like you can reach out and touch it.

 
SA-Z1 near field powered speaker system

In the TV category, Sony is also exhibiting its line-up including the BRAVIA MASTER Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED TVs which launched in Europe this spring. The powerful Picture Processor X1™ Ultimate displays all content, including 8K , in beautiful, uncompromising picture quality. Additionally, the new Sound-from-Picture Reality achieves the perfect harmony between audio and picture to deliver unique viewing experiences as only BRAVIA can. The exhibit also features products with Android TV that will enjoy improved operability when connected to the Google Assistant (availability depends on region), Amazon Alexa (availability depends on region), as well as with Apple AirPlay 2 and HomeKit support, which is coming later this year.

Digital Imaging

The latest additions to Sony’s Alpha APS-C range of mirrorless cameras are on display at a first public exhibition in Europe. The new flagship Alpha 6600 offers AI-based Real-time Eye AF, in-body optical image stabilisation and industry-leading  battery life of approximately 720 still images  delivered in a lightweight and compact frame. Also being exhibited are the new Alpha 6100 and Sony’s newest APS-C zoom G lens™ series including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens.

Other Digital Imaging products on display include Sony’s newest full-frame camera, the Alpha 7R IV, which boasts an incredible 61.0 MP back-illuminated full-frame image sensor. It delivers stunning image quality with high resolution and wide dynamic range. Sony’s G Master™ series lens will be available for attendees to try and in addition, visitors can enjoy RX100 VII, a premium compact camera that offers the same level of speed and AF performance as the Alpha 9 full-frame mirrorless camera.