September 22, 2019 – Dubai, UAE

Zayed Water, United Arab Emirates’ socially responsible, ethical water brand, inspired by the life of the late His Highness Sheikh Zayed bin Sultan Al Nahyan, has donated 100% of its profits to Emirates Red Crescent, to fund 12 water wells in 7 countries: Sierra Leone, Niger, Togo, India, Pakistan, Tajikistan and Kyrgyzstan.

The donation was made at an event held at the Emirates Red Crescent office in Dubai, attended by representatives from the Sierra Leone embassy in the UAE, Al Ihsan Charity Association, the Department of Islamic Affairs and Charitable Activities, and corporate collaborators like Agility, Posta Plus and National Beverages. 

“The donation made today is the very first that we have made to Emirates Red Crescent, since sales of Zayed Water was launched five months ago. This milestone was made possible by the tremendous support received from the residents of UAE, who readily purchased Zayed Water and through collaborations with different charities, corporations and organizations that have also helped us to spread the word.”, commented Chief Kind Officer at ‘Be Kind’, Mr. Omar Abdulla Khalfan. 

Zayed Water was launched by ‘Be Kind’, in March 2018 during the Year of Zayed, as a collaborative platform that donates 100% of its profits towards helping millions of people around the world to gain access to safe drinking water and sanitation. ‘Zayed Water’ – Be Kind’s first product was launched during Ramadan in 2019. 
 
 “There’s nothing more essential to life on Earth than water. In many parts of the world, people are struggling to access water needed for drinking, cooking, bathing, hand washing, feeding cattle and even growing food. We must not take this privilege for granted. Together we can give back and help those in need because access to clean water changes everything.”, Mr. Omar Abdulla Khalfan added. 

Speaking at the event, the Director of Emirates Red Crescent, Dubai, Mr. Mohammad Abdullah Al Haj Al Zarooni, referred to Emirates Red Crescent’s mission to help combat the global water crisis. He said, “Without clean, easily accessible water, families and communities are locked in poverty for generations. Digging water wells in the affected regions is a stepping-stone to development. When people gain access to clean water, they are better able to practice good hygiene and sanitation and set aside their worries about water-related diseases. Instead, they can water crops, grow livestock and diversify their incomes.” 

The countries selected to benefit from this fund are only a representation of a global water crisis affecting over 800 million people who have no access to clean water. Zayed Water’s vision is to make it easier for more people to become part of the solution by using 100% of its profits, made through sales, to fund 1,000 water wells in severely affected regions, in the next 5 years.