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New Nokia phones introduce class-defining experiences across segments

New Nokia phones introduce class-defining experiences across segments

Wednesday, October 2, 2019/ Editor -  

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  • Elevating the mid-segment experience with the Nokia 6.2 
  • New additions to the feature phone portfolio – featuring the military-grade Nokia 800 Tough, reimagined Nokia 2720 Flip 
 
Dubai, United Arab Emirates, 2 October 2019  – HMD Global, the home of Nokia phones, today announced new Nokia phones, including the Nokia 6.2, where breath-taking PureDisplay meets an advanced triple camera setup powered by AI experiences, all in one accessible smartphone. 
 
The company also expanded its feature phone portfolio to address new network and market categories. The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, representing a new hallmark in Nokia phone durability and battery life that comes perfectly paired with essential modern tech like The Google Assistant, WhatsApp, 4G and more. 
 
The Nokia 2720 Flip is compact and tactile but transformed in usability thanks to the integrated AI technology. This makes it an ideal phone for consumers with accessibility needs or looking for a digital detox. Lastly, the Nokia 110 is all about entertainment in an extremely affordable package. 
 
Sanmeet Singh Kochhar, General Manager for the Middle East at HMD Global, said: 
 
“HMD Global continues to bring cutting-edge technology to our fans in the region, and we are delighted to announce that customers will be able to enjoy the latest Android features and a seamless experience across our Nokia 6.2. Additionally, we are also expanding our feature phone segment through three unique devices that cater to our fans’ needs.” 
 
Heralding the next phase for Nokia phones
 
HMD Global also shared its vision for the Nokia phones of the future. Continuing with the belief that technology and innovation must move people forward – and not be limited to certain price points – the company has identified key strategic investment areas for the future. These investments will be aimed to drive even deeper differentiation for Nokia phones in the areas of imaging, security as well as design and materials innovation. Bringing the benefits of new network technology to a wider audience, HMD Global also announced its commitment to deliver an affordable yet premium grade 5G experience in 2020. 
 
One new Android™ smartphone elevate the mid-segment portfolio for Nokia phones 
 
In a strong renewal of the mid-segment, HMD Global today announced the Nokia 6.2 which will deliver segment-leading experiences to fans in both display and imaging. In addition, the Nokia 6.2 takes a leap forward in craftsmanship and materials exploration, bringing premium Nordic designs to the mid-segment.  
 
Nokia 6.2 – breath taking display and advanced triple camera 
 
The first series 6 Nokia smartphone to premiere a triple camera and PureDisplay technology, the Nokia 6.2 offers fans breath-taking visual experiences and advanced imaging in an accessible package. The Nokia 6.2 brings always-on HDR to a new smartphone segment, featuring PureDisplay technology powered by a dedicated visual processor that delivers up to one billion shades of colour. With a combination of AI-features and a powerful triple sensor camera, the Nokia 6.2 lets fans take detailed photos, bokeh portraits and stunning wide-angle shots that capture more. And with its signature two-day battery life, fans will be able to do more of what they like without any battery anxiety. The Nokia 6.2 stays true to its Nordic heritage, joining timeless craftsmanship and cutting-edge materials to deliver a unique and seamless finish.
 
Expanding feature phone segment to address specific user needs
 
Nokia 800 Tough – setting a new hallmark in durability and battery life 
 
Joining the market-leading feature phone portfolio, the Nokia 800 Tough is the first rugged Nokia phone from HMD Global, bringing a new level of durability to fans across the world. Not only is the Nokia 800 Tough water and dust proof, it is also protected against drops and has been designed to withstand extreme temperatures, making it an ideal companion for demanding worksites or adventurous travels. It also brings the latest features fans would expect in a modern phone, packing in The Google Assistant, popular apps like WhatsApp and Facebook, 4G connectivity and more. With the Nokia 800 Tough, HMD Global is expanding its offering to reach new segments like B2B and enterprise customers, where durable handsets are required, as well as individuals who want a reliable phone for their outdoor adventures.
 
Nokia 2720 Flip – reimagined with 4G 
 
The Nokia 2720 Flip is a classic flip phone reimagined for today’s user – compact and tactile but transformed in usability thanks to the integrated AI technology. The Nokia 2720 Flip features a familiar flip-phone design, combining simplicity and reliability in a durable device. Bringing modern features to fans, the Nokia 2720 Flip comes with WhatsApp and Facebook to make sure you’re connected to what matters. And with The Google Assistant just a button-push away, fans can get more done with just their voice. In case the unexpected happens, the Nokia 2720 Flip comes with an emergency button as well as an ICE (In Case of Emergency) information menu – a perfect phone for the ones you love. The Nokia 2720 Flip is not only an ideal companion for when you are looking for a digital detox, but it can be the perfect phone for keeping your loved ones with accessibility needs connected.  
 
Nokia 110 – entertainment in your pocket 
 
A brand-new addition to our feature phone range, the Nokia 110 comes with everything you need to be entertained on the go; an MP3 player for your music collection, built-in camera and an FM radio. The Nokia 110 also comes with your favourite games, like the classic Snake, and a battery that lets you talk from sunrise to sunset on a single charge. The Nokia 110 builds on the successful Nokia 105 formula by adding a camera, music and games to deliver more entertainment at a very similar price point. 
 
Availability and pricing: 
 
• The Nokia 6.2 comes in Ceramic Black and Ice and will be available in the UAE from 10th October at a retail price starting from AED 799. 
• The Nokia 800 Tough comes in Black Steel and Desert Sand and will be available in the UAE from 31st October at a retail price of AED 399.
• The Nokia 2720 Flip comes in Ocean Blue, Black and Pink, and is available in the UAE at a retail price of AED 299.
• The Nokia 110 will be available in Ocean Blue, Black and Pink in the UAE from 3rd October at a retail price of AED 76.5.

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