Dubai, United Arab Emirates - October 07, 2019:    Pure Born was created from a simple ethos. Live clean, give back and smile often. Now known as their happiness formulation, Pure Born has used this ethical ethos to propel to amazing heights in less than two years. Now a market leader in the organic nappies category, with a legion of fans in the shape of mums and kids, the brand has proven itself to be one of the most coveted and innovate eco and ethical nappy and wipe brands in the world, dedicated to providing eco-friendly formulas, at affordable prices with the coolest nappy prints!

Over the last 12 months Pure Born has become a PETA Vegan and Cruelty-free certified organization, the bamboo used in Pure Born nappies has been certified Organic by ECOCERT and Pure Born has received the seal of approval by Allergy UK. Importantly, the brand has grown their footprint across markets and territories and is now available in the UAE, Bahrain and Lebanon. There is no doubt that Hannah Curran, Founder of Pure Born and serious Mum Boss, has birthed a brand that never sits still and is always striving to give its customers more. Recent months have seen the development of a new eco packaging, a nappy and wipe subscription model that makes every mums life easier, and a new e-commerce website. 

So, it’s fair to say that Pure Born has achieved a lot since its conception in 2017, but this is just the beginning. As a trusted eco-friendly, vegan and sustainable company,  Pure Born has built credentials that far exceed those of a nappy and wipes brand. They have seen the rise of consumers searching for eco-solutions that protect their families through ingredients and formulations but also the planet through sustainable practices and packaging and have worked tirelessly to respond to these needs. 

‘I created Pure Born because there was a clear gap in the market for organic, cost effective nappies and wipes. As the realities of climate change and global warming start to effect our daily lives more and more and people are paying closer attention to what they are putting on and in their bodies and there has been a shift in perception when it comes to clean living and sustainable practices. The truth is many of the global brands just can’t keep up with consumer needs in this area and the gap I once saw in the nappies and wipes category is now growing within many other lifestyle categories as well. Pure Born is dedicated to providing eco-friendly, organic and sustainable solutions and products to women and children across the globe at cost friendly prices, across lifestyle categories from fashion to beauty and home because we know it’s what our planet needs and what customers are ultimately searching for.” said Hannah Curran, Founder and CEO of Pure Born. 

As a lifestyle brand, Pure Born is dedicated to sharing and bringing to the world, solutions that support the needs of this growing collective of consumers and as such has a number of exciting launches in the works for the months ahead. These include a new beauty range that lives the same eco-ethos that made Pure Born an instant cult favourite and bringing some of the coolest, kindest and sustainable brands, exclusively to its e-commerce platform.