Lots of chances to win with fashion-focused activities during the Autumn/Winter 19 season

Dubai, UAE , October 10 2019: The 2019 Autumn/Winter fashion season has arrived, and as shoppers step out to snap up the latest trends, City Centre Mirdif and City Centre Deira are here to help make sure each purchase is a little softer on the pocket.

For the entire month of October, visitors can shop the style most true to their personality across each mall’s breadth of luxury and affordable fashion retailers, and capitalise on a host of money-saving offers. Every week, when customers spend AED 250 at City Centre Deira, they get a chance to win a shopping spree worth AED 25,000. Meanwhile, spending AED 300 at City Centre Mirdif gives visitors the chance to win AED 100,000. At both malls, shopping at fashion outlets will also quadruple points through SHARE, Majid Al Futtaim’s new lifestyle rewards programme. Points earned can be redeemed at 2,300 stores in Majid Al Futtaim’s 16 shopping malls in the UAE.

With the Autumn/Winter 19 launch bringing new lines for all retailers, the two City Centre malls have also made seeking out the latest styles a simpler and more engaging experience. 

At City Centre Mirdif, shoppers can channel their inner fashion couturier and discover the latest lines from selected brands as the Central Galleria becomes a must-visit location for fashionistas throughout October. Different brands will enthrall shoppers with tech-driven activities including clothing showcases and fashion shows. The activation will also feature modest fashion collections.

At City Centre Deira, starting 15 October, soon to open store fronts will be transformed into eye-catching displays featuring the AW’19 neon colour palette. Interactive screens will give shoppers fun and engaging chances to play games, unlock rewards and win instant prizes such as customised tote bags and trending accessories. 

Visit City Centre Mirdif and City Centre Deira to discover the AW’19 fashion brought to life through immersive technology.