Dubai, United Arab Emirates, 19 October 2019:   Dubai Fitness Challenge 2019 kicked off in style on Friday, with the entire city rising to the 30x30 Challenge by participating in exciting fitness and wellness activities and events across Dubai.

DFC’s flagship locations, the Kite Beach Fitness Village presented by ENOC in association with Etisalat and Meraas and Festival City Mall Fitness Village presented by DEWA in association with Fitbit and Al-Futtaim, both celebrated the start of the fitness extravaganza with vibrant fireworks last evening, while other locations also saw mass participation from Dubai’s residents across different ages, abilities and levels of fitness.

Football legend Clarence Seedorf also attended the inaugural day of DFC, surprising and delighting fans as he showed off his football skills at Kite Beach, before heading to Festival City Mall to join in the awe-inspiring IMAGINE Fitness Workout.

The city has truly transformed into a gym for DFC, providing numerous opportunities for everyone to sign up, get involved and log in 30 minutes of physical activity each day for 30 days until November 16.