Abu Dhabi, October 30, 2019 – Al Masaood Automobiles, the exclusive distributor of Nissan in Abu Dhabi, Al Ain and the Western Region, has won the coveted ‘Nissan Global Award 2019 – NSC’ (National Sales Company) for its respective market size. The Nissan Global Awards program rewards the great performance of dealers, NSCs and importers who have contributed to Nissan’s business in the financial year of 2018, with the winners declared by Nissan Motor Company in Japan.

The Award for NSCs rewards outstanding achievement selected from three different groups categorized by market size, and winners are evaluated based on new car sales volume, growth in market share, and overachievement of the business plan for customer satisfaction in sales and aftersales.

Al Masaood Automobiles previously won the same award in 2013, and coupled with its top-notch innovative services, the company has forged a reputation for housing highly trained staff and sales professionals with an unrelenting desire to best serve their customers.

H.E. Masaood Ahmed Al Masaood, Chairman, Al Masaood Group, said: “As a customer-driven organization and icon of the UAE’s automotive sector, we strongly believe in understanding the needs of our customers and are committed to providing them with the services and solutions they require. Being recognized by this accolade once again emphasizes our success following decades of hard work and dedication applied by everybody involved with our day-to-day operations. The vision of Al Masaood towards positioning Al Masaood Automobiles as a global benchmark in Nissan sales and service activities continues to manifest, and this is exemplified by this latest award and our insistent pursuit to offer value-added services to all our customers. Through the Al Masaood Service Centre, which is the largest Nissan service centre worldwide, we look forward to strengthening our association with Nissan and all our partners as we strive to scale newfound heights in the near future.”

Irfan Tansel, CEO, Al Masaood Automobiles, said: “Winning this prestigious award comes as a result of a holistic ecosystem that was put in place to propel our customers’ experience and exceed their expectations. We have adopted a long-term strategy that puts customers, technology, and digitisation at its very core, in a way that enhances our processes and produces a working system that puts the customers’ needs first. Through this system, and the exceptional calibre of employees we employ, our customer satisfaction levels have reached an all-time high. Collectively, our long-term strategic vision together with our talented human capital have helped us set an example to other dealerships locally and worldwide.”

Thierry Sabbagh – Managing Director, Nissan Middle East said, “We are very pleased to be awarding Al Masaood Automobiles with the ‘Nissan Global Award - NSC’. Al Masaood Automobiles has been a longstanding partner of Nissan for 36 years, supporting our brand in achieving remarkable sales and building market share in the UAE. Over the last year, we have seen them seamlessly adapt and roll-out Nissan’s Retail Concept that aims to improve all aspects of customer experience, across their showrooms, as well as showcase strong capability in offering customers our ever-growing line-up of cars. This as a testament of their commitment towards sustained excellence across their operations and delivering an overall experience that is consistent with Nissan’s global brand offering.”

The ‘Nissan Global Award 2019 – NSC’ tops up a vast list of accolades for Al Masaood Automobiles. The company had previously been recognised for its track record for Exemplary performance in Sales and Customer Experience and ranked first in Customer Satisfaction for five years among various auto brands in the Middle East. Al Masaood Automobiles has recently launched an array of services to digitise customers’ journeys including an e-commerce platform and mobile application thus solidifying their commitment to bring innovation and seamless experiences to their customers.