Dubai, United Arab Emirates, January 09, 2020:   Since its establishment in 1996, top-tier Swiss watchmaker PARMIGIANI FLEURIER has been built on a powerful conviction: restoring the value of Swiss watchmaking art as heritage, by making it part of an ongoing tradition of manufacturing expertise. With utmost respect for traditions, the brand works in harmony with watchmaking traditions, endeavouring to restore historic watchmaking marvels while creating new collections including Kalpa, Tonda and Toric that combine traditional craftsmanship and cutting-edge modern design. PARMIGIANI FLEURIER’s creations have been endeared by elite from all over the world, including Friends of the Brand Singapore based cybersecurity giant Ilya Sachkov and American professional golf athlete Jessica Korda. It is with much delight that PARMIGIANI FLEURIER welcomes woman elite Amanda Lui as a new member to the family.

Born into a reputable family, Amanda has nevertheless earned her own fame and respect with her own abilities and hard work. After graduating from university, she joined the family business Kowloon Motor Bus Company, and gradually progressed to a pivotal role in the public relations and corporate marketing department of the company. Sharing the same philosophy of always asking for more with PARMIGIANI FLEURIER, Amanda decided to show her colours in public relations and marketing sectors with the knowledge and traditional wisdom that she has inherited from her family. Taking advantage of the vast network of KMB, the innovative visionary stunned the market by establishing the pioneering multimedia platform Roadshow. As the Chief Operating Officer of Roadshow Holdings Limited, Amanda spearheaded the IPO listing of the company, which was worth over HK$0.8 billion at its market high. Later, having a prospect for the rapid development of the Mainland China, Amanda took on the challenge to open her own events agency in Shanghai, serving luxury brands in the emerging market.

with her finesse in public relations and marketing. A few years later, Amanda returned to Hong Kong and joined the PR firm PRIME as Partner and General Manager.

Rooting on traditions, Amanda has never ceased to strive for improvements, capture the moment, foster innovation and live life with a purpose – attributes that are also dear to PARMIGIANI FLEURIER. Her passion and achievements have been well acclaimed by numerous awards including the first ever Marketer of the Year of Hong Kong by the Chartered Institute of Marketing, the HKMA/TVB Awards for Marketing Excellence, and accolades from The International Public Relations Association and The Hong Kong General Chamber of Commerce for her creative direction in leading corporate brands. An accomplished public relations, media and marketing elite with a career spanning over two decades, Amanda still burns the flame in her heart and works diligently, making the most of the time and her gifts. Flaunting beauty inside out, Amanda sets a perfect example as a woman that balances between gentleness and determination, elegance and strength.

Amanda remarks, “I am most honoured to join the family of PARMIGIANI FLEURIER as Friend of the Brand. PARMIGIANI FLEURIER has always worked in harmony with traditions, presenting timepieces that harness excellence, innovation, quality, and holistic beauty from inside out, values that I appreciate and look upon in my life. PARMIGIANI FLEURIER’s timepieces embody rich heritage in exceptional modern-looking designs and such a momentous timepiece on the wrist is like a life companion, constantly reminding me to treasure every second in life and live life to the fullest.”

A highly commended career woman and one of Hong Kong’s best-loved socialites, Amanda interprets beauty in many facets. To commemorate the collaboration, Amanda gracefully demonstrated two spectacular timepieces in a photo shoot, capturing the sophisticated glamour a remarkable woman can radiate with her distinguished time-telling companion.