The new brand vision to attract more tourists, investors, trade partners, and best talents

Dubai, UAE, 21 January 2020:    The new logo that will represent the unique and inspiring journey and values of the UAE and its people on the global stage to the world has been recently released.

The project launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, will set the stage for the Emirates to bring its international standing, image, and reputation to new heights, according to Firas Sleem, CEO, Virtue PR & Marketing Communications. 

“The logo is a fitting representative of the UAE’s cherished values and principles such as tolerance, respect, love, and solidarity that the country’s founding fathers had set. People of different nationalities and cultural backgrounds have been living side-by-side harmoniously in the country for years. This peaceful co-existence anchored on the Emirates’ strong ideals continues to attract expatriates, visitors, and investors all over the world. We fully support this significant initiative that will mark a new milestone in the country’s journey towards prosperity in modern times,” Sleem said.  

A veteran in the field of public relations, Sleem added that the newly released national brand logo will not only reinforce the country’s political and cultural influence but it will also positively impact the national economy. 

“With the new logo expected to affect how the world sees the Emirates, the country is seen to attract more tourists, foreign investors, new global trade partners, and the world’s best talents,” he concluded.   

The newly released logo - named 7 Lines - was chosen from two other designs by popular vote. The seven lines of the nation brand are said to represent the leaders of the seven emirates who agreed to unite under one flag. Seven lines, shaping the map of the Emirates using the national colours, represent the unity of the future-focused leaders.