Dubai, United Arab Emirates, February 06, 2020:   American Eagle announces the launch of its new Spring campaign, continuing to build on the foundation of its #AExME brand platform, celebrating freedom, individuality and difference. The campaign pushes creative boundaries in story-telling while highlighting fresh cultural perspectives.

There is no doubt you can never be short of choice when it comes to jeans at American Eagle. Jeans lie at the core of the brand.  With 16 different fits and 107 washes across both men’s and women’s’ you will be hard pressed not to find a pair of jeans that fit you.

After the success of the new women’s’ curvy jeans in 2019, Spring ‘20 launches with an upgraded version – the CURVY DREAM JEAN.  This newer version is not only body-hugging and body lifting, but it has a limitless 4 way stretch that gives all day support without bagging.  Men’s jeans feature the AIRFLEX ATHLETIC JEANS, giving you the look of rigid denim with flexibility and comfort that you must feel to believe. 

The core women’s collection is focused on California Dreamin’ and The Easy Life. As you would expect. The collection has an array of vibrant colors with lavender, purple and shades of coral. However, let’s not forget khaki and brown which will make an entrée with the always on trend jumpsuit and utility wear. Dresses feature in a diversity of silhouettes such as baby doll, one shoulder & halter necks. 

The new core men’s collection features a variety of graphic tees and patterned shirts leaving you spoilt for choice.  In addition, the all favorite American Eagle hoodie comes in new washes, prints and patterns.

For that perfect relaxed and easy-going style, why not head down to your nearest American Eagle store and kit yourself out  head-to-toe for Spring!