Search DubaiPRNetwork.com

Home >> Healthcare & Medicine

California Walnuts Launches First-Ever Global Marketing Initiative Encouraging Consumers to Embrace “The Power of 3”

California Walnuts Launches First-Ever Global Marketing Initiative Encouraging Consumers to Embrace “The Power of 3”

Thursday, February 6, 2020/ Editor -  

Share

Home >> Healthcare & Medicine
International campaign educates consumers about walnuts’ unique nutrient composition and how just 3 handfuls each week can improve overall wellness
 
 
Dubai, UAE - February 5, 2020:   The California Walnut Commission announced today the launch of the “Power of 3” global marketing initiative, the first campaign of its scale aiming to educate consumers about how eating walnuts is a simple way to boost overall nutrition, worth sharing with friends and family in the spirit of love this February. The program will run in nine countries including the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the United Arab Emirates. Central to the campaign is a global landing page (http://www.californiawalnuts.ae/power-of-3)  featuring content that will show how consumers share the love of walnuts around the world. 
 
Why the Power of 3?
 
1. Walnuts are the only nut significantly high in the plant-based omega-3 ALA (alpha-linolenic acid, 2.5 g/28 g), which every human body needs.
2. At least 3 handfuls (one handful equal to one ounce, or about 28-30 grams) of walnuts a week is a simple way to start improving overall nutrition. 
3. During Valentine’s Day and American Heart Month, share the love with family and friends by passing along this information to at least 3 people that you care about
 
The month-long campaign will consist of a variety of communications tools tailored to each market, centered on a global video (https://www.youtube.com/watch?v=22bylQ0OKyM)  and landing page. Other elements include digital and social media content, blog posts, sweepstakes, influencer programs, easy recipes including three ways to snack on walnuts, pop-up events, samplings, advertisements and more to generate awareness that California walnuts are a powerful addition to the diet. 
 
At the focal point of the campaign is omega-3 ALA, an essential fatty acid that walnuts are uniquely rich in. A handful of walnuts is equal to one ounce, or 28-30 grams, making three handfuls a week an easy way to meet the recommended intake for nuts and improve overall diet quality.
Join us as we inspire millions around the world boost their nutrition with “The Power of 3.”
The Science Behind Plant-Based Omega-3 ALA
All omega-3s provide health benefits, so it’s important to get these good fats from a variety of sources. As the only nut significantly high in omega-3 ALA (2.5g per one ounce/28g), one of the easiest ways to get more ALA into your diet is to start with walnuts.
 
ALA and Heart Health
 
A study from Advances in Nutrition found that ALA may help improve heart health just as we have seen in studies focused on EPA and DHA.  The literature review provided evidence showing the potentially beneficial role ALA may have in primary and secondary prevention of cardiovascular disease, including stroke and heart attack. Given the current promising data, the researchers noted the need for well-controlled clinical trials to clarify the effects of ALA on risk for cardiovascular disease and to determine the recommended amount of ALA to consume for heart health benefits.
 
ALA and Brain Health
 
A review study from Progress in Lipid Research assessed the tissue levels of omega-3 DHA formed from ALA.  They reported several important findings. The first was that ALA leads to the synthesis of EPA in some cases, and in particular, may contribute to DHA levels in the brain. Evidence from a variety of studies suggests dietary ALA may be able to fulfill the human requirement for DHA in the body when higher levels of ALA (at least 1.2g) are consumed. Assessing the synthesis of EPA and DHA from ALA in humans is limited to blood level measurements. The takeaway from this study is that through its conversion process, ALA may play a role in maintaining DHA levels in important tissues such as the brain. But more research is needed to fully understand the effect of this process in the body.
 
ALA and Overall Mortality
 
Research from one of the largest clinical trials looking at the benefits of a Mediterranean diet suggested older Spanish individuals (ages 55-80) with a high cardiac risk who supplemented a high fish diet with dietary ALA saw a reduced risk of all-cause mortality.  Specifically, study participants who consumed at least 0.7% of their daily calorie intake from ALA had a 28% reduced risk of all-cause mortality.

Previous in Healthcare & Medicine

Next in Healthcare & Medicine


Home >> Healthcare & Medicine Section

Latest Press Release

Huawei Announces New Most Elegant, Thin and Light HUAWEI MateBook X in the UAE

Aster DM Healthcare's ‘Our New Earth' Microsite on New Normal Living Draws 340,0 ...

Dabur Amla Joins Hands with Friends Of Cancer Patients and Tips & Toes to Suppo ...

A Pakistani National Dribbles a Basketball for a Mile in Dubai, Bags a Second Gu ...

UFC and Jiu-jitsu Legend: Why Abu Dhabi is the Global Capital of Combat Sport

UAE Team Emirates Has Grand Plans for the 2020 Edition of the Italian Grand Tour

First Look: HONOR Watch GS Pro

SEHA Introduces a New Central Mortuary in Al Ain

Express Yourself with a Timeless ‘Velvet' Gift Set from LOOTAH

Mo'asher - Despite Being a Historically Slow Month, Monthly Sales Transactions i ...

BMW at the 16th Auto China Beijing 2020

Sheikh Zayed Book Award Receives 1,616 Submissions Ahead of Deadline on 1 Octobe ...

Mansoor bin Mohammed: Hosting IPL Confirms UAE's Position as a Global Hub of Spo ...

Autumn / Winter 2020 Colour Trends with C'est ici

Matt Ti Shares His Expert Opinion About Offplan & Ready Properties During Pandem ...

Philipsen Storms to Victory in Hectic Binckbank Tour Opener

Abu Dhabi Delivers Again as Mega Return to Fight Island Series Opens With ‘Memor ...

AURAK Satellite Ground Station Successfully Received the First Decoded Signal fr ...

Insufficient Capacity Dampens Air Cargo in August

SCCI Discusses Formulating Unified Plan for Developing Shopping Seasons and Prom ...