The much-loved British brand is the market leader for denim in the UK and is bringing its popular styles to stores in the Middle East this month

Dubai, United Arab Emirates, February 16, 2020:   This spring, Marks & Spencer celebrates its Best Loved Denim, offering an array of styles, sizes and fits for the whole family all at great value. The premium British brand is the ideal one-stop shop for contemporary, stylish and innovative denim pieces, selling over 5 million pairs of jeans a year around the world. All of Marks & Spencer’s denim is made with BCI (Better Cotton Initiate) cotton meaning lower environmental impact with significantly less water while also supporting thousands of farmers across the globe. The denim collections have been designed to see shoppers through the season in style, creating the perfect shape whilst providing maximum comfort. 

Across the womenswear range, Marks & Spencer offers seven denim styles, catering to a range of shapes and sizes. This season, the hero fits Sienna Straight, Lily Slim and Ivy Skinny are championed, crafted with plenty of stretch and designed in the softest-ever denim, providing the perfect fit and optimum comfort for day-to-day wear. The fits are available in a variety of colours, from dark indigo to soft white for a fresh take on relaxed spring dressing.  The selection of denim styles continues to be designed with innovative technology to create a flattering and slimming effect. These include three innovations, The Sculpt and Lift, The Sculpt and Slim and The Sculpt and Smooth, that all include clever shaping technology to ensure the perfect fit. 

The menswear denim collections have a new improved fit, offering stylish and contemporary pieces with a focus on the slim fit and skinny fit shapes for spring. Crafted with added stretch and cotton denim, these styles work to keep him feeling more comfortable throughout the day. Styles also feature the Slim Fit 360 Flex Jeans, featuring 360 stretch and Flexifit™ technology that provides easy movement and all-day comfort which is perfect for any globetrotting adventures or for work to weekend looks.

Across kidswear the denim collections offer an array of versatile pieces. From stylish regular fit jeans and embroidered floral styles, to pastel coloured denim jackets, dungarees and jumpsuits, through to denim cargo skirts and dresses that will anchor their everyday wardrobe.