Dubai, 19 February 2020:   On the one side, we have Italian and international companies, that make Hostmilano the global equipment hub. On the other, the stakeholders of the main markets of a constantly growing area like the Middle East. Fieramilano’s exhibition arrives in Dubai and presents its leading global platform for the entire Ho.Re.Ca. segment with a clear objective: emphasising the business opportunities of a unique marketplace to a par excellence target audience like that of the Middle East, capable of bringing together and establishing synergies between not only the most important Made in Italy brands, but also all the “top” companies from all over the world.

 

Host 2021: 821 companies registered at present (of which 371 foreign)

 

Almost eighteen months from the shutters going up at the 42nd edition (at FieraMilano, from 22 to 26 October 2021), the event in the United Arab Emirates will also be an ideal opportunity to “present” the trade show numbers to the regional audience. Starting with the number of companies signed up to Host 2021, currently sitting at 821 (of which 371 foreign), with a country ranking which sees Spain at the top, followed by Germany, France, the United States, the Netherlands, the UK, Greece and Portugal. 

 

However, without forgetting the similarly significant numbers registered at the record edition concluded last October, when more than 200,000 visitors were welcomed to the Rho Fiera halls (+8% over 2017), with 40% of these international arrivals from 171 countries (from European countries like Spain, Germany, France, the UK or Switzerland, to countries further afield like the USA, China, Middle East and Far East). 

 

Therefore, an event without borders, and not to be missed, for the entire world of professional catering and hospitality. As proven by the more than 1,500 hosted buyers, with 80% of turnover and coming from 80 countries (primarily from the USA, Canada, Middle East, United Arab Emirates, China and Russia), who arrived in Milan also thanks to collaboration with ITA/ICE Agenzia. And as demonstrated by the partnerships signed with the most distinguished Italian and international trade associations as part of a increasingly more widespread promotion strategy throughout the world, and in particular, on focus countries like the USA, Canada and, of course, the Middle East.

 

 

 

 

Aside from the numbers, however, the 41st edition of HostMilano once again confirmed one of the “plus points” of the event: being a unique opportunity for the entire Ho.Re.Ca. sector, as Italian and international exhibitors are able to present a global preview - and often exclusively - of genuine new products/services, those characterised by the most advanced technology, anticipating the trends that will then take hold in the five continents.

 

Host’s role as a global innovation and design hub is emphasised even more by the event capable of conveying this combination to the upper echelons of the hospitality sector: SMART Label – Host Innovation Award, the award promoted in collaboration with POLI.design and sponsored by the ADI – Associazione per il Disegno Industriale (Industrial Design Association). Following the success of the last three editions, at which more than 150 awards and 20 special recognitions were given to leading players in the world of Italian and international Ho.Re.Ca, a panel of seven people with a wealth of experience in the field of design, hospitality and energy savings was also established in 2019, to evaluate and select the winning products in the different categories (6 Innovation SMART Labels, 3 Green SMART Labels, 47 SMART Labels and 5 Special Mentions By Iginio Massari).

 

However, the role of HostMilano as a global professional hospitality hub has moved on from a calendar of events that has never been so rich: more than 800 events of all types, designed to satisfy the most demanding palates (including national and international championships, show-cooking, demos by pastry chefs and bar tenders), augmented by opportunities for insights on the most “burning” issues of the day: from sustainability to technologies 4.0, such as Artificial Intelligence or the Internet of Things. 

 

All, obviously, available via social media networks. To the point that the Instagram accounts connected to the event registered more than 650 items of content (between posts and Instagram stories), passing 1.1 million unique users.