Dubai - March 10, 2020:   Mother's Day is a celebration of your mother’s unconditional love, affection and trust, time to say thank you to her from the heart! 

To celebrate the spirit of motherhood, Dubai Gold & Jewellery Group (DGJG), the largest trade body for Dubai’s jewellery industry announced a special campaign – ‘My Mother My Precious’ marking this year’s Mother’s day.  In collaboration with eight retail jewellery partners, the third edition of the campaign will offer exclusive range of Jewellery designs dedicated to the mothers and special discounts of up to 70 per cent on select Jewellery, at over 100 jewellery outlets. This unique gifting campaign will commence on 11th March, until 21st March 2020.

From beautifully crafted pendants to diamond studded unique bangles, Dubai Gold and Jewellery Group brings plentiful options with the eight exclusive jewellery partners - Amira by Joyalukkas, Bafleh Jewellery, Jawahara Jewelley, Khushi Jewellers, Liali Jewellery, La Marquise, Lifestyle Fine Jewellery, and Malabar Gold & Diamonds.

Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group said “After a successful Dubai Shopping Festival (DSF) promotion, we are back with our campaign for this year’s Mother’s Day. To celebrate the true essence of motherhood, our participating jewelers will be offering exquisite design to the jewellery shoppers and also some great deals. It is an opportunity for everyone to acknowledge their mother’s undying love, care, and affection which make one’s life filled with joy and happiness.”

All stores of Malabar Gold & Diamonds, Jawhara and Liali Jewellery will display an exclusive range of limited-edition products dedicated to Mother’s Day, while Lifestyle Fine Jewelry and Khushi Jewellers will offer 60 per cent and 70 per cent discount respectively on diamond jewelleries.  Amira by Joyalukkas will also offer 50 per cent discount on diamond jewellery and a free pearl necklace set on every purchase of AED 5,000 and above. Shoppers looking for more, can enjoy free gift for your mothers on any jewellery purchase from any of the Bafleh jewellery and La Marquise stores. 

He further added “With our continuous effort, we have successfully engaged with our shoppers over and above the usual shopping festival. We are conceptualizing a year- long tactical campaigns for various such occasions that helps us build that connect with our audience. This creative campaign is aimed at honoring the mothers all across Dubai and the message will align with the overall emotional spirit of the city.”

While picking up a bouquet of flowers or delicious chocolates ahead of Mother's Day is a nice gesture, but Dubai Gold and Jewellery Group suggest surprising your mother timeless gift. 

‘My Mother My Precious’ campaign will be live from 11 – 21 March and rolled out across all platforms of media like print, radio, digital and social media. Jewellery shoppers can keep an eye, to know more information.