Reinventing Retro With A Fresh Take On Colors!

Dubai, United Arab Emirates, March 12, 2020:     Global innovative footwear brand ECCO takes a plunge into the world of athleisure with the launch of their special ST.1 LITE Sneaker collection. Combining form and function along with craftsmanship and technology, the ST.1 Sneaker collection incorporates casual comfort and athletic prowess to sophisticated street-ready sneakers. Along with the classic colors, Ecco lets wearers have “Comfort in Color” as the line also features vibrant designs.

The ECCO ST.1 LITE Sneaker adds a dynamic element to any outfit. With popping colours and high-tech attributes, the collection offers progressive designs with aspirational aesthetics that give sportswear a fresh, casual twist. These fashion-forward hybrid shoes are perfect for running errands, casual lunch dates, shopping with friends and are easy to style, keeping them effortlessly chic. 

Providing both comfort and appeal, the ECCO ST. 1 and ECCO ST. 1 LITE are inspired by – and designed for one who are out and about, and always on the go, that can be worn, all day, every day! Using ECCO’s FLUIDFORM™ Direct Comfort Technology and SHOCK-THRU point to provide advanced shock absorption, these sneakers are comfortable enough to be worn for hours on end. While the FLUIDFORM™ Technology offers a natural fit and feel, as well as a finely tuned balance between cushioning and rebound, the anatomical last design also adds comfort. 

 With a chunky, fashion-forward silhouette, a one-component outsole and a broad palette of colours to pick from, ECCO ST. 1 LITE mixes things up – and encourages you to do the same. Put pep in your step and let your sneakers do the talking. Available in multiple designs with different types of closures, this enticing sneaker will keep you ahead of the game as it allows you to stand out without being too extra.