LG’s Washers and Dryers Harness the Power of Steam to Sanitize Clothes Naturally

Dubai, United Arab Emirates, March 19, 2020:    As personal health and hygiene continue to be top priorities for residents in the GCC, homeowners are increasingly looking for ways to take control of their internal environments.

As part of this, consumers are becoming more conscious of not only the cleanliness of their homes, but also their clothing. However, the use of harsh and potentially dangerous solvents and detergents can prove to be a challenge in this endeavor. 

Nature provides a safer way to clean and eliminate harmful germs and bacteria, without resorting to chemicals: the power of steam. Beyond being the ideal chemical-free option for sanitizing clothes, steam is also one of the most effective options due to its unmatched ability to rapidly penetrate fabric, without causing damage.

As an industry leader, LG Electronics (LG) is incorporating health-centric features into its home appliances, with steam technology playing a pivotal role. 

Along with cleaner clothes and bedding, steam provides considerable peace of mind by reducing the number of health hazards in the home. The pure, powerful steam delivered by LG’s latest washers and dryers eliminates harmful bacteria and germs, as well as unpleasant odors. This unequaled capability of LG’s steam technology to sanitize and deodorize is the differentiated value that LG’s home appliance products can bring to consumers.

Clothing Care Solutions That Disinfect Garments and More

Since introducing the world’s first washing machines to offer the hygienic benefits of steam 15 years ago, LG has led the industry in leveraging the power of steam in laundry appliances. Today, LG’s washers with steam technology are able to eliminate 99.9 percent of allergens and household dust mites, helping to offer relief to those with certain health issues.1 

The company’s steam technology is also behind Allergy Care, which enables LG washers to rid clothes and bedding of germs which are known to cause skin irritation. Suitable for a wide range of items, including delicates, the clothing refresh cycle with steam gets clothes dry and eliminates unwanted wrinkles in just 20 minutes. Using the combined power of high heat and steam, LG’s washers actively reduce bacteria hidden within fabrics. 

As the demand for more effective hygiene management grows, the market for home appliances that can help protect the health of loved ones will expand. LG’s state-of-the-art appliances represent a first-class defense against certain germs and bacteria, helping consumers and their families live safer, more hygienic lives.