Search DubaiPRNetwork.com

Dubai and UAE

Sunday, March 22, 2020/ Editor

Home >> Technology, Computers, Appliances, IT

Sony BRAVIA 4K Televisions to feature leading Arabic VOD service in MENA, Shahid

Sony BRAVIA 4K Televisions to feature leading Arabic VOD service in MENA, Shahid

Home >> Technology, Computers, Appliances, IT
  • The first Android-powered smart TVs to come embedded with Shahid app
  •  New Sony BRAVIA Android TV buyers to get free Shahid VIP subscriptions
  • Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa and Oleg Nesterenko, Marketing Director, Shahid, announce a partnership that features Shahid App on Sony BRAVIA 4K Android TVs

 

Dubai, United Arab Emirates, March 22, 2020:    Sony Middle East & Africa and MBC Group announced the eagerly anticipated launch of the popular Shahid app on Sony Android TVs from mid-March 2020.  Existing users of Sony Android TVs can download the Shahid app from Google Play. Furthermore, new purchasers of these televisions will get free subscription to Shahid VIP content. The period of subscription varies with the model purchased and range from 3 months to a full year subscription for the 8K, OLED and the top of the line 4K BRAVIA TV models”.


Shuichi Mugitani, Head of Marketing, Sony MEA said: “the premium Arabic content of Shahid ideally complements the famous industry-leading picture quality of Sony BRAVIA TVs and will provide truly immersive entertainment experiences for our Arabic customers”. In a recent study done by market research agency YouGov among 2700 respondents across the GCC, picture quality was found to be the most valued television feature that Arab customers look for when deciding on buying a TV.  The study also revealed changing patterns in what people watch on their TVs.  Video-on-Demand platforms are tops in content consumption and Shahid is very popular among Arab audiences.


Oleg Nesterenko, Marketing Director - Shahid commented: “The best content deserves the best viewing experience, that’s why big screens became more and more important for Shahid's viewers. With the new Sony 4K Android TV with enabled Shahid VIP subscriptions, viewers can now enjoy premium and exclusive content such as Shahid Originals, latest Arabic movies right after the cinema, premiers ahead of linear TV, in addition to a wide selection of the best entertainment that is suitable for all members of the modern Arab family.”


Shahid app will be available on Sony Android TVs starting March 22nd, 2020. 

 

Share


Previous in Technology

Next in Technology


Home >> Technology, Computers, Appliances, IT Section

Latest Press Release

“Dubai Customs” celebrates the graduation of the first cohort of participants in the security refres ...

G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season

Hatta Hosts Summer Sports Festival to Attract Over 6,000 Participants as Part of 'Our Summer is Spor ...

flydubai breaks ground on new Aircraft Maintenance Centre at Dubai South

The most common mistakes in the care and use of your car's tyres

UAE Team Emirates-XRG and Tadej Pogačar aim for fourth Tour de France title

Dubai Airports hosts guided travel simulation experience for children with autism spectrum disorder ...

Vacheron constantin presents les cabinotiers Temporis duo grand complication openface

Emirates arrives in Shenzhen

Sorbonne University Abu Dhabi and Électricité de France Forge Sustainability-Focused Partnershi ...

Khalifa Fund for Enterprise Development's Abu Dhabi SME Champions Program facilitates 650+ deals wor ...

Gargash Group Accelerates Sustainability Agenda with New Sustainability Linked Facility from Mashreq

Hamdan Smart University Launches College of Sustainability and Green Economy

Mohammed Bin Rashid Innovation Fund Launches a New Chapter to Strengthen Government Innovation

RTA Completes Traffic Upgrades to Improve Connectivity Between Sheikh Zayed Road and Al Khail Road v ...

Dubai Municipality Announces Registration Opening for the Second Edition of the Food Systems Excelle ...

Emirates Aviation University marks 35 years of supporting the local and global aviation ecosystem

Emirates layers on retrofitted aircraft with latest product, including Premium Economy to more citie ...

Music, Maps, and Stories at the Mohammed Bin Rashid Library in July

New SHEGLAM Daydreamer Mini Palette Turns Pocket-Sized into Power Pigment