Products to bolster HONOR’s 1+8+N IoT strategy to drive connectivity and all-scenario intelligence

Dubai, United Arab Emirates, May 12, 2020:    Global technology brand HONOR continues to grow its product family with a comprehensive suite of new smart devices. Unveiled during a live stream event, HONOR showcased an intelligent and integrated ecosystem of devices comprising of the HONOR Magic Earbuds, HONOR Magic Book and updates to the HONOR MagicWatch 2 which included new functions, stylish band options and bringing its female focused design model to the Middle East.  

The introduction of these devices follows the increase in demand for more intelligent and digital experiences. From smartphones to wearables and notebooks to personal audio devices, HONOR is now the go-to brand for the needs of digital natives all around the world. In keeping with HONOR’s 1+8+N IoT strategy, an ecosystem that integrates one smartphone, eight categories of additional connected products and a wide range of partnership linked devices (marked as HONOR CHOICE), the launch of these products reinforce the brand’s commitment to creating an all-scenario intelligence.

“Our goal is to orchestrate a one-stop, all-scenario intelligent living ecosystem for young people around the world. Expanding our IoT portfolio to bring smart cutting-edge products continues to drive a ubiquitous and seamless experience for our customers,” said Chris Sun Baigong, President of HONOR Middle East and Africa. “The colossal growth in demand for smart devices indicates a shift towards consumers embracing a more “always-on” digital lifestyle. We’re pleased to continue to bring intelligent solutions to our consumers in Middle East to meet their everyday digital needs.”

HONOR Magic Earbuds: Premium noise cancelling earbuds in the mid-range segment
 
Built to deliver an immersive listening experience, the HONOR Magic Earbuds are equipped with a state-of-the-art Active Noise Cancellation (ANC) technology, which can effectively reduce distracting background noise up to 32 decibels. Even in the noisiest environments, the HONOR Magic Earbuds let users to be significantly immersed in their music world. Unlike other Earbuds in the market, the HONOR Magic Earbuds boasts three Micro-Electro-Mechanical System (MEMS) microphones on each side to bring the best possible voice quality.

Owing to a built-in advanced capacitive touch sensor, the Magic Earbuds support intuitive touch controls, which allow users to double tap for music, voice calling controls and long tap to enable or disable active noise cancellation. The audio accessory is furnished with a modern and sleek appearance, perfect for fashion-conscious individuals. Crafted to maximize comfort and stability for everyday wear, the Magic Earbuds adopt an ergonomic trapezoidal design with three sizes of silicon ear tips to ensure a proper and sung fit.

Available in Pearl White and Robin Egg Blue, the HONOR Magic Earbuds is furnished with a modern and sleek appearance, making these the perfect accessory for fashion-conscious individuals. Priced at 399AED in UAE, customers will enjoy high quality & premium earbuds at an accessible price point.  

HONOR MagicBook: A powerfully compact laptop made for the always on-the-go creators 
 
Designed for on-the-go professionals who need a powerful laptop to take them from day to night, the MagicBook Series packs an ultra-powerful battery inside its slim and lightweight body. The HONOR MagicBook Series comprises of the HONOR MagicBook 14 and HONOR Magicbook 15. In addition to its 10-hour battery life, the MagicBook Series boasts a FullView display with an 84% and 87% screen-to-body ratio respectively, a powerful core for ultra-fast performance and enhanced graphics, as well as smart interconnectivity with HONOR smartphones, perfect for flexible workers who want to complete tasks while on the go. Available in  Mystic Silver, the MagicBook Series will go on sale in May.

HONOR MagicWatch 2: New female geared design and EasyFit series bring customizable straps and functions 
 
Fans of the HONOR MagicWatch 2 will now be able to experience more personalization to suit their individual style with the new line of watch straps called EasyFit Series. With eight new colors available and different strap materials to choose from, including fluoroelastomer (an eco-friendly hypoallergenic material) and high-quality Italian leather, you can customize your watch based on your specific activities and different outfits for any occasion. In addition, the HONOR MagicWatch 2 is bringing the sleek and slender female designed model to the Middle East, offering digital savvy women the chance to bring intelligent technology into their daily activities.

There are six colors available for the fluoroelastomer, including Daylight Yellow, Olive Green, Reef Blue, Sky Blue, Lilac Purple, and Camellia Pink, and two colors, Wonderland Green and Wizard Purple, for the leather strap. The EasyFit Series straps will be available soon in the UAE.