Search DubaiPRNetwork.com

Dubai and UAE

Sunday, May 17, 2020/ Editor

Home >> Events, Entertainment and Exhibitions

Twitter Launches ‘Heroes of Good' Campaign to Celebrate the Spirit of Ramadan

Home >> Events, Entertainment and Exhibitions
● ÃÈØÇá_ÇáÎíÑ# (Heroes Of Good) to launch during the last week of the holy month 
● Campaign highlights individuals who have positively impacted the community during Ramadan amidst an unprecedented time
 
 
17th May 2020:   In the lead up to Eid Al Fitr, Twitter has launched ÃÈØÇá_ÇáÎíÑ# (Heroes of Good), a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. Launched yesterday, the campaign which will run until the 20th of May encourages people to either nominate their Ramadan hero, an individual who has gone the extra mile during this month or reshare positive stories that have made this Ramadan memorable, especially given the circumstances.
 
This year, 17 million Tweets were monitored about Ramadan in the month leading into the holy month, a 70% increase since 2019. At a time where people have been celebrating Ramadan like never before, creating new traditions, and connecting with family and friends virtually due to social distancing, travel restrictions, and other related limitations, the campaign aims to support communities and unite people across the MENA region through a public conversation around positivity and happiness.The campaign will be accompanied by a Twitter-exclusive hashtag triggered emoji, when used the hashtag will unlock a crescent moon:  ÃÈØÇá_ÇáÎíÑ#.
Launched on the 16th of May by the official Twitter MENA account, @TwitterMENA, the campaign encourages people to nominate their own Ramadan hero or reshare positive stories, whether it’s a family housekeeper, community security guard, food delivery driver, or a loved one, highlighting the individuals who have gone the extra mile this Ramadan, to ensure that in spite of the current situation, Ramadan was as special as ever. The campaign will run through the 20th of May, leading up to Eid Al Fitr. 
 
 The campaign was kicked off through a conversation with Emirati astronaut Hazza Al Mansouri (@astro_hazzaa), who Twitter MENA asked to share who his hero has been this Ramadan during such special circumstances.

 

Share


Previous in Events and Entertainment

Next in Events and Entertainment


Home >> Events, Entertainment and Exhibitions Section

Latest Press Release

DSS 2025 Unveils AED 20 Million In Prizes With Citywide Raffles and Retail Promotions

Emirates SkyCargo doubles down on providing exceptional customer experience

The Emirates A350 begins regular operations to Muscat

Zoho Strengthens Support for UAE's Tech Sector By Partnering with DART

Dubai Launches Landmark Initiative Further Enabling First-Time Homeownership

SalamAir Releases 2nd Quarter (Q2) On-Time Performance Data

'School of Life' Brings a Summer of Enriching Experiences to Public Libraries

Google launches Veo 3 on Gemini in the Middle East and North Africa

Van Cleef & Arpels Unveils Fleurs D'hawaï: An ODE To Color

“Dubai Customs” celebrates the graduation of the first cohort of participants in the security refres ...

G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season

Hatta Hosts Summer Sports Festival to Attract Over 6,000 Participants as Part of 'Our Summer is Spor ...

flydubai breaks ground on new Aircraft Maintenance Centre at Dubai South

The most common mistakes in the care and use of your car's tyres

UAE Team Emirates-XRG and Tadej Pogačar aim for fourth Tour de France title

Dubai Airports hosts guided travel simulation experience for children with autism spectrum disorder ...

Vacheron constantin presents les cabinotiers Temporis duo grand complication openface

Emirates arrives in Shenzhen

Sorbonne University Abu Dhabi and Électricité de France Forge Sustainability-Focused Partnershi ...

Khalifa Fund for Enterprise Development's Abu Dhabi SME Champions Program facilitates 650+ deals wor ...