Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital imaging products in the UAE

Thursday, May 28, 2020/ Editor -

• All Sony’s digital imaging equipment is disinfected with isopropyl pads

Dubai, United Arab Emirates, May 28, 2020: Jason Rego, Senior Manager- Digital Imaging, Sony Middle East and Africa with the Gearbox team. Sony Alpha Cameras and Lenses than can now be rented from Gearbox online

Dubai, UAE, 28 May 2020 - Sony Middle East & Africa has partnered with Gearbox, a market leader in photography and prosumer videography rental, to provide amateur and professional photographers in the UAE with integrated online access to hire Sony’s latest range of Alpha cameras and lenses.

Renting Sony’s digital imaging equipment is now easy on the proprietary award winning and fully automated rental platform built into Gearbox website. Interested customers can check real-time availability of Sony equipment at https://gearbox.ae/sony-partnership/ and hire the required gear at the best prices in the market. Customers simply have to go on Gearbox’s rental website, choose any of Sony gears, the rental dates, delivery option and confirm booking. The customised workflow assures delivery of the product by afternoon, a day before the rental commences. The delivery service also collects the products back a day after the rental expires. Gearbox also offers consultation services and tech guides via multiple channels such as Whatsapp, Facebook Messenger, Instagram Direct Messaging, Website Chat and Phone to ensure the hired equipment will best meet the user’s requirement.

“Sony is committed to providing our industry-leading innovations in digital imaging to the growing pool of photographers in the UAE. By collaborating with Gearbox, customers will have access to good workflow and online platform for rentals of Sony cameras and lenses. This is a good opportunity for photography professionals and enthusiasts to try out the many industry leading benefits offered by Sony cameras and lenses, before owning them,” said Jason Rego, Senior Manager Digital Imaging, Sony Middle East & Africa.

“Sony is the market leader in the mid and high segment of digital cameras and lenses and also being the absolute go to brand in the growing format of mirrorless cameras, there is a lot of interest among the photography community to try out the Sony cameras and lenses. Our rental scheme is a great opportunity to acquaint oneself with the Sony gear. We also advise users on what equipment to choose to ensure best match with their requirements said John Massaut, Managing Director of Gearbox.

All Sony’s digital imaging equipment for loaning and rentals has been cleaned and disinfected using isopropyl pads. Sony digital imaging products that are currently available for rent at Gearbox:

Camera Body:

• A7Sii

• A7Riii

• A7iii

• A9

• A7Riv

Video camera:

• PXW-FS7 MK ii

Camera Lenses:

• FE 24mm f1.4 GM

• FE 35mm f1.4 ZA

• FE 50mm f1.4 ZA